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Affiliate marketing manager vs online marketing manager

The differences between affiliate marketing managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an affiliate marketing manager and an online marketing manager. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $83,934 average annual salary of an affiliate marketing manager.

The top three skills for an affiliate marketing manager include digital marketing, affiliate marketing and marketing campaigns. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.

Affiliate marketing manager vs online marketing manager overview

Affiliate Marketing ManagerOnline Marketing Manager
Yearly salary$83,934$96,212
Hourly rate$40.35$46.26
Growth rate10%10%
Number of jobs109,771111,303
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does an affiliate marketing manager do?

Affiliate marketing is a type of advertisement in which independent individuals market a company's products in exchange for compensation or commission. This type of marketing is essential for a company to gain traction online. An affiliate marketing manager oversees all aspects of this side of the marketing process. They must remain in constant communication with the marketing team and with all affiliate markets.

What does an online marketing manager do?

Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.

Affiliate marketing manager vs online marketing manager salary

Affiliate marketing managers and online marketing managers have different pay scales, as shown below.

Affiliate Marketing ManagerOnline Marketing Manager
Average salary$83,934$96,212
Salary rangeBetween $62,000 And $113,000Between $69,000 And $133,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Meta
Best paying industry-Utilities

Differences between affiliate marketing manager and online marketing manager education

There are a few differences between an affiliate marketing manager and an online marketing manager in terms of educational background:

Affiliate Marketing ManagerOnline Marketing Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 78%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Affiliate marketing manager vs online marketing manager demographics

Here are the differences between affiliate marketing managers' and online marketing managers' demographics:

Affiliate Marketing ManagerOnline Marketing Manager
Average age3939
Gender ratioMale, 57.5% Female, 42.5%Male, 53.6% Female, 46.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between affiliate marketing manager and online marketing manager duties and responsibilities

Affiliate marketing manager example responsibilities.

  • Manage Fadebook, Pinterest, and YouTube social media accounts.
  • Manage SEO/SEM and PPC to effectively compete with larger industry players while reducing advertising costs.
  • Manage the SK ad server, ad sales, SEM campaigns and statistical prediction/analysis models across all SK sites.
  • Manage online publisher/partner relationships, and maximize ROI though key performance metrics analysis.
  • Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
  • Account management and assistance with SEO, SEM, and PPC campaigns to increase client ROI.
  • Show more

Online marketing manager example responsibilities.

  • Manage all aspects of e-mail campaigns including creating the direct e-mailings (text and HTML).
  • Implement and manage various PPC campaigns and other paid online advertisements including Facebook ads to increase search traffic.
  • Manage Facebook strategies to increase brand awareness and monitoring of social media activities.
  • Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
  • Lead program to continuous profitability by reviewing capital allocation and performing P/L management, promotional modeling, and ROI analysis.
  • Budget and report on the performance of each customer acquisition channel, ensuring marketing KPIs perform at optimal levels.
  • Show more

Affiliate marketing manager vs online marketing manager skills

Common affiliate marketing manager skills
  • Digital Marketing, 20%
  • Affiliate Marketing, 12%
  • Marketing Campaigns, 8%
  • Google Analytics, 7%
  • Affiliate Program, 4%
  • Email Marketing, 4%
Common online marketing manager skills
  • Web Traffic, 8%
  • Digital Marketing, 7%
  • Marketing Campaigns, 6%
  • Search Engine Optimization, 6%
  • Google Analytics, 6%
  • Email Campaigns, 5%

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