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Affiliate marketing manager skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Soyoung Joo,
Dr. Richard Conde Ph.D.
Below we've compiled a list of the most critical affiliate marketing manager skills. We ranked the top skills for affiliate marketing managers based on the percentage of resumes they appeared on. For example, 19.8% of affiliate marketing manager resumes contained digital marketing as a skill. Continue reading to find out what skills an affiliate marketing manager needs to be successful in the workplace.

15 affiliate marketing manager skills for your resume and career

1. Digital Marketing

Here's how affiliate marketing managers use digital marketing:
  • Serve as the company expert for all non-SEM digital marketing initiatives both domestic and international.
  • Measure and report performance of all digital marketing campaigns Develop digital marketing and advertising plan based on National University College-Online needs.

2. Affiliate Marketing

Here's how affiliate marketing managers use affiliate marketing:
  • Identified and recruited new business partnerships with content, contextual and incentive affiliate marketing companies.
  • Affiliate Marketing Manager The affiliate marketing manager maintains and grows relationships with all existing affiliates.

3. Marketing Campaigns

Here's how affiliate marketing managers use marketing campaigns:
  • Planned email-marketing campaigns and oversaw each element of the campaign including creative development and analysis.
  • Devised and executed international marketing campaigns tailored to specific regions and webmaster objectives.

4. Google Analytics

Here's how affiliate marketing managers use google analytics:
  • Identify new opportunities using information from Google Analytics.
  • Reported and analyzed website and enewsletter statistics using Google Analytics and TeaLeaf.

5. Affiliate Program

Here's how affiliate marketing managers use affiliate program:
  • Recommended enhancements to in-house affiliate program based on competitive analyses and research of affiliate needs.
  • Developed and maintained internal tracking databases and reports to increase affiliate program audit-tracking.

6. Email Marketing

Here's how affiliate marketing managers use email marketing:
  • Developed and executed affiliate communication plans (email marketing and promotion plans).
  • Conducted online marketing using methods such as email marketing, website ads, and paid search engines (Google).

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7. KPIs

Here's how affiliate marketing managers use kpis:
  • Established and spearheaded Digital Optimization Teams by business, focusing improvement efforts on agreed upon KPIs linking clearly defined business objectives.
  • Project oversight included qualitative and quantitative data collection that ultimately substantiated the value of the new foaming platform against customer KPIs.

8. ROI

Here's how affiliate marketing managers use roi:
  • Managed online publisher/partner relationships, and maximized ROI though key performance metrics analysis.
  • Created performance reports, provided program analysis and optimized programs to ensure positive ROI and Y/Y growth.

9. Lead Generation

Here's how affiliate marketing managers use lead generation:
  • Handle CPC, CPA, Pay-Per-Call and other marketing results to ensure Minimal Lead Generation costs.
  • Execute ad sales cycle from lead generation to close.

10. Affiliate Channel

Here's how affiliate marketing managers use affiliate channel:
  • Increased 5% to 15% monthly revenue growth for the affiliate channel; YOY budget-to-actual results perform 4x.
  • Planned affiliate channel customer acquisition strategy for the leading online people search company.

11. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how affiliate marketing managers use email campaigns:
  • Analyzed email campaigns based on profitability and responsiveness and made decisions for campaign improvement or elimination.
  • Developed new ways to reach the company's niche markets using SEO, banner advertising and targeted email campaigns.

12. E-Commerce

Here's how affiliate marketing managers use e-commerce:
  • Monitored costs, timescales and resources used to deliver completed E-Commerce websites Monitored team progress and enforced deadlines.
  • Developed & managed relationships with 2,000+ popular online retailers through our e-commerce site GoodShop.com.

13. PPC

Pay-per-click (also known as PPC) is a form of digital marketing where advertisers pay a fee every time someone clicks on one of their ads. Because of this, PPC works to buy visits to a site instead of attracting visitors organically. PPC is mostly used in search engine advertising, and it can be useful for all kinds of marketing campaign objectives, including brand awareness, lead generation, and sales.

Here's how affiliate marketing managers use ppc:
  • Worked with affiliates to help them optimize campaigns and conversions use PPC, SEM, and SEO strategies.
  • Managed SEO/SEM and PPC to effectively compete with larger industry players while reducing advertising costs.

14. B Testing

Here's how affiliate marketing managers use b testing:
  • Supervised go-to-market of several SEM product launches across international properties by aligning teams through the never-been-done before A/B testing methodology.
  • Developed promotional landing pages including a/b testing and customized content to drive conversion to meet campaign goals

15. Market Trends

Here's how affiliate marketing managers use market trends:
  • Develop strategic business plans for clients based on thorough data analysis and market trends
  • Identified market trends in order to generate monthly revenue.
top-skills

What skills help Affiliate Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on affiliate marketing manager resumes?

Soyoung Joo

Assistant Professor of Marketing, Siena College

Communication and time management skills are valuable skills for marketing managers.

What hard/technical skills are most important for affiliate marketing managers?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

First, understand A/B experiments. Marketers are consistently comparing different campaigns, and the ability to create thoughtful experiments is critical.

Second, go beyond averages and percentages and learn linear and logistic regression and more advanced analytical tools. The exposure to more complex analytics allows for more thoughtful outcomes and interpretation.

Third, be exposed to a programming language like R or Python. Not that you are going to code, but it allows you to speak the language of data.

What affiliate marketing manager skills would you recommend for someone trying to advance their career?

Jennifer D'Angelo PhD

Assistant Professor of Marketing

Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.

What soft skills should all affiliate marketing managers possess?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:

- Active listening skills

- Willingness to be self-reflective and accept feedback

- Accept different perspectives. The collision of ideas creates knowledge

- Communicate to the listener (at their level). Flex communicators

- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context
Do you want to know more?
Read more about what experts have to say about affiliate marketing manager

List of affiliate marketing manager skills to add to your resume

Affiliate marketing manager skills

The most important skills for an affiliate marketing manager resume and required skills for an affiliate marketing manager to have include:

  • Digital Marketing
  • Affiliate Marketing
  • Marketing Campaigns
  • Google Analytics
  • Affiliate Program
  • Email Marketing
  • KPIs
  • ROI
  • Lead Generation
  • Affiliate Channel
  • Email Campaigns
  • E-Commerce
  • PPC
  • B Testing
  • Market Trends
  • Content Marketing
  • HTML
  • Affiliate Relationships
  • B2C
  • Search Engine Optimization
  • CPA
  • CPC
  • CPL
  • Competitive Analysis
  • Web Design
  • Conversion Rates
  • Business Model
  • Google Adwords
  • Funnels
  • Cpm
  • Blogging
  • CJ
  • Facebook
  • B2B Marketing
  • Lead Management
  • YouTube
  • Affiliate Network
  • Partner Relationships
  • Trade Shows
  • Keyword Research
  • Affiliate Sales
  • Pay-Per-Click
  • UK
  • Linkshare
  • ABC
  • Business Development
  • Press Releases

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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