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What is an agency manager and how to become one

Updated January 8, 2025
4 min read

An agency manager upholds an organization's image or brand by establishing clear communication and a network with clients and staff members. The range of their responsibilities may vary depending on the type of agency that they work in, but they primarily handle the recruitment and training of new agents, the plans to achieve the agency's goals, and the improvement of the agency's strategies following the current trends in the market.

The duties of an agency manager warrant great time management and leadership skills. While looking for ways to attain and maintain business growth, they must oversee the individual performance and development of the staff, making multitasking a vital ability to master for this position. If they keep performing well and produce good results, they may climb to a management post.

An aspiring agency manager must have a bachelor's degree in marketing, finance, human resources, management, or related fields. Work experience of at least three years is a huge advantage. With an average salary of $24 per hour, an agency manager can earn about $50,398 in a year.

ScoreAgency ManagerUS Average
Salary
4.3

Avg. Salary $55,080

Avg. Salary $59,228

Stability level
-

Growth rate 6%

Growth rate 0.3%

Diversity
3.4
Race

American Indian and Alaska Native 0.66%

Asian 9.00%

Black or African American 7.64%

Hispanic or Latino 12.81%

Unknown 4.70%

White 65.19%

Gender

female 41.00%

male 59.00%

Age - 47
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 47
Complexity level
1.8

Complexity level is simple

7 - challenging

Agency manager career paths

Key steps to become an agency manager

  1. Explore agency manager education requirements

    Most common agency manager degrees

    Bachelor's

    64.9 %

    Associate

    13.2 %

    Master's

    8.4 %
  2. Start to develop specific agency manager skills

    SkillsPercentages
    Insurance Products28.91%
    Training Programs23.14%
    Lead Generation14.50%
    Customer Satisfaction5.74%
    Performance Reviews4.18%
  3. Research agency manager duties and responsibilities

    • Manage agency expenses, including conducting payroll and equipment/material purchases.
    • Confer with clients in order to provide marketing and technical advice to increase recognition, branding and ROI.
    • Specialize in life, health, and annuities.
    • Post billing and run various reports and invoices for active agencies.
  4. Apply for agency manager jobs

    Now it's time to start searching for an agency manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first agency manager job

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Average agency manager salary

The average agency manager salary in the United States is $55,080 per year or $26 per hour. Agency manager salaries range between $28,000 and $106,000 per year.

Average agency manager salary
$55,080 Yearly
$26.48 hourly

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Agency manager reviews

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A zippia user wrote a review on Sep 2019
Pros

As a juvenile community corrections agency director, I enjoy most strategic planning, budgeting, and employee development.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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