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Carmen founded SDI International Corp. in 1992 with an eye toward leveraging emerging technologies to rationalize business processes and deliver cost savings. Carmen’s daily responsibilities as President/CEO of SDI revolve around the overall coordination of company operations, sales cycles, and customer service efforts. She evaluates new markets for SDI’s service offerings and monitors compliance with contract administration and corporate agreements. With her “Build Globally, but Think Locally” mantra, Carmen continues to fulfill her vision, leading her organization into new markets each year. She is also a board member of the United States Hispanic Chamber of Commerce.

Creating Vision & Strategies: As a Global General Manager, established Vision, Mission and Strategy for multiple large business units, new start-ups and Mid-size manufacturer. Led long range planning process delivering 5-year goals, P&L and short-term progress metrics. Embraced and inspired change through being a Servant Leader. Core team member or Leader for multiple strategic acquisitions, investments and integrations. Driving Significant Sales and Profitability: Continually produced financial sales and profit goals that exceed expectations. Created high performance culture encouraging risk taking balanced by thoughtful growth. Worked closely with cross-functional teams, with hands on ability to energize individuals to drive top line while optimizing the bottom line. Executed multiple organizational restructurings in alignment with newly established growth strategies. Leveraging Multi-channel Go-to-Market Expertise: Recognized as a compelling partner by focusing and understanding vendor and customer relationships and requirements with the objective to maximize both. Well versed in navigating through multi-channel distribution models including: Retail, E-tail, Mail Order, Independent Resellers and Wholesale Distribution