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Air National Guard company history timeline

1947

The National Security Act of 1947 created the United States Air Force (USAF) as a separate military service and established the Air National Guard as a reserve component of the USAF.

1950

1, 1950 the 67th Fighter Wing was inactivated and replaced by the 102d Fighter Wing.

1952

In 1952 the 253d Combat Communications Group was activated while the 131st Fighter Squadron occupied new hangers and buildings at Barnes Field.

1954

The squadrons were issued F-84Bs, however, these aircraft were recalled by the Air Force and obsolete F-51s were flown until 1954 when the F-94 replaced the Mustangs.

1955

Following a trend that had begun in 1955 when the Air Guard had acquired its first four airlift-type units, it had changed from a predominantly fighter-attack-reconnaissance (FAR) force to one whose units were almost evenly balanced between FAR and large aircraft.

1956

In 1956 the 102nd was re-designated as the 102nd Air Defense Wing consisting of the 102nd and 104th Fighter Groups.

1958

The air defense mission ended in 1958 when the 102nd and its squadrons were reorganized as tactical fighter units and converted to F-86H Sabre jets.

Over recent decades, the air defense interceptor force defending North America had been dramatically reduced from a high of 2,600 dedicated aircraft (including the Royal Canadian Air Force) in 1958.

1961

On 30 August 1961, President John F. Kennedy had ordered 148,000 Guardsmen and Reservists to active duty in response to Soviet moves to cut off allied access to Berlin.

1, 1961, virtually the entire Massachusetts Air National Guard was mobilized for active duty.

1962

The 102nd Fighter Wing continued to maintain 24-hour protection of the skies of the East Coast of the United States For the first time since 1962, elements of the 102nd mobilized for overseas service and deployed to Southwest Asia.

1964

In 1964, the 102nd converted to the F-84F; the Air Guard was always one generation of fighter aircraft behind the Air Force during this time.

1965

The first sizable ANG airlift involvement began in 1965.

1968

11, 1968, the 102nd Fighter Wing took part in its final review at Logan Airport.

1970

GSD&M traces its beginnings to the campus of the University of Texas, where in 1970 six friends were tapped by the dean of students to create an orientation film.

1971

During the next six months, about 60 Guardsmen were rotated through the latter installation on 30 to 60 day tours in Operation "Commando Buzz," Their aircraft served as flying radar stations and airborne control platforms for United States air operations in SEA until January 1971.

Meanwhile, the 101st Fighter Squadron converted to the F-100 in May 1971 and to the F-106 one year later.

The firm was founded in 1971 by six University of Texas graduates, four of whom continue to hold key positions.

1972

On June 10, 1972, the 102nd and 101st were re-designated as fighter interceptor units and the 102nd replaced an active duty wing at Otis.

1974

The company's first big break came in 1974, when it won the account of the Austin Savings Bank (later NationsBank), which represented $1 million in media billings.

1974: Firm wins first major account, Austin Savings, and is renamed GSD&M.

1978

1978: The company opens an office in San Antonio to facilitate work for Pearl Beer.

1979

The 104th Fighter Group remained as a tactical fighter unit flying the F-100 until July 1979 when it converted to the A-10A Warthog.

1981

In 1981, the firm lost all three of its top accounts, Church's, United States Home Corp., and Pearl, which accounted for $10 million in billings and 80 percent of its business.

1981: GSD&M loses its top three clients, but then wins account of Southwest Airlines.

1982

Through a separately-funded Guard and Reserve Equipment Account (GREA) established by the Congress in 1982, significant numbers of new C-130s had been purchased for the ANG in recent years.

1985

By 1985 GSD&M was working for 80 different clients with combined billings of $76 million.

1986

The company's ads were credited with a 75 percent reduction in roadside litter since they began in 1986.

1987

1987: GSD&M begin working for Coors Beer and Wal-Mart.

1988

The 102nd converted to the F-15 in 1988 and for the first time in many years, the Massachusetts Air Guard flew a top of the line aircraft.

The possibility of the ANG taking over the mission had first emerged in 1988.

GGT, a publicly traded advertising and consulting company based in the United Kingdom, had been pursuing a strategy of acquiring regional American ad agencies since 1988.

1989

Annual billings topped $150 million by 1989.

1990

An ANG working group had been formed to study the idea in 1990.

1990: The company is sold to GGT Group (United Kingdom) for $48.5 million.

1991

After Operation Desert Storm in 1991, the Air Guard continued to adjust to the realities of the post Cold War era and began to posture itself for the 21st century.

1992

Also in 1992, the company won the account of Tandy Corp., owner of the Radio Shack electronics chain.

1993

Following discussions between General Killey and senior Air Force leadership, agreement was reached to transfer the entire responsibility for 1st Air Force to the ANG. In September 1993, Secretary of Defense Les Aspin approved the transfer.

Colin Powell, while JCS Chairman, had advocated an end to dedicated continental air defense force in 1993 as had the GAO a year later.

A draft concept of operations had been prepared by the Air Directorate of the NGB in 1993.

In 1993, GSD&M gave up a recently won regional contract with Coca-Cola to produce a national image-building campaign for distant third-place cola maker Royal Crown.

1994

On 28 January 1994, General Killey, who had just stepped down as Air Guard Director, assumed command of 1st Air Force as directed by General Merrill A. McPeak Air Force Chief of Staff.

In 1994, the company spun off its Hispanic media buying division, which was renamed Amistad Media Group.

1995

During March 1995, the Air Guard also began to develop a manned tactical reconnaissance capability to replace RF-4Cs that were being retired from its aircraft inventory.

In October 1995, the Southeast Air Defense Squadron and the Western Air Defense Squadron were constituted and allotted to the NGB.

1996

However, 1st Air Force continued to face strong budgetary pressures to either eliminate or dramatically reduce dedicated ANG fighter interceptor units for the air defense and air sovereignty. It had shrunk to 20 ANG fighters at 10 alert locations for CONAR by February 1996.

The actual transition to Air Guard control began in March 1996.

1997

The Air Guard completed the process of taking over 1st Air Force from the active force with its air defense and air sovereignty missions on 1 October 1997.

By the end of FY 1997, the ANG had assumed total responsibility for all of 1st Air Force including its three Regional Operational Control Centers and its Sector Operations Control Center as well as its NAF headquarters.

During 1997, GSD&M, which was now ranked among the top 30 ad agencies in the United States, landed the accounts of Power Computing and Haggar Clothing Co., as well as the media buying for Bank of America.

1998

January of 1998 saw the company's owner, GGT Group, sold for $235 million to Omnicom Group of New York.

1998 also saw the enlargement of "Idea City" for the company's rapidly growing ranks of employees, now numbering more than 400.

During 1998, GSD&M also became the agency of record for telecommunications giant SBC Communications, and opened an office in San Francisco to handle work for Pacific Bell Mobile Services.

1999

Four years later, in 1999, elements of the 104th mobilized and flew sorties over the skies of the former Republic of Yugoslavia.

Beginning in early 1999, F-15s of the 101st Fighter Squadron, supported by the 102nd Wing, began enforcing the “no-fly zone” over Iraq.

2000

Also during 2000, GSD&M's newly formed publishing unit, Idea University Press, issued its first title, a children's book written by a staffer.

The firm won more business from SBC in 2000 when that company gave it additional work for its Ameritech subsidiary, worth $100 million in ad billings.

2000: GSD&M top $1 billion in billings and win first auto account for Land Rover.

2001

28, 2001, the 102nd was ordered into active federal service to support Operation Noble Eagle which provided continuous air cover over several major American cities.

In 2001, the company began working for the makers of Dial soap, as well as the Kohler Co.

2002

TSgt Keary Miller of the 123rd Special Tactics Squadron is awarded the Silver Star for his heroic actions on March 4, 2002.

2003

In 2003, the 104th Fighter Wing flew hundreds of combat missions with the A-10 in support of United States Army and Marine operations in Afghanistan and Iraq.

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1947
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