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Alberto Culver company history timeline

1955

1955--69: From Alberto VO5 to Sally Beauty

The first television commercial for VO5 ran in Pennsylvania in 1955.

Alberto-Culver was purchased and reorganized in 1955 by Leonard H. Lavin for $400,000.

1961

1961: Company goes public, introduces Alberto VO5 Hair Spray, and establishes an international sales division.

1963

By 1963 Alberto-Culver was ranked second among advertisers of hair care products.

1964

The results were evident: in 1964 sales were still climbing, exceeding more than $100 million.

1965

Company stock was listed on the New York Stock Exchange in 1965.

1966

Kleen Guard Furniture Polish went on sale in 1966, and new manufacturing operations were initiated in Mexico and Puerto Rico.

1967

By 1967 Alberto-Culver Company had more than 2,000 employees and sold products in more than 65 countries.

1969

1969: Sally Beauty Company is acquired.

1972

Alberto-Culver had another significant first in 1972: it won the fight for 30-second commercials.

1974

Sales were down in 1974, although company products were being sold in more than 100 countries, and a new food plant had been built in Melrose Park.

1976

The first 60-second hot oil deep conditioner, Alberto VO5 Hot Oil Treatment, was introduced in 1976 and became the country's number one selling brand.

1977

Bernick joined Alberto-Culver in 1977.

1980

In 1980 Phillippe of California was acquired, along with its line of handbags.

1987

When sales topped $500 million in 1987, Alberto-Culver joined the ranks of the Fortune 500.

1989

In 1989 175 stores that had been owned and operated as Safeway Stores were purchased and converted.

1990

In 1990 it began to perform better and was making a fresh entrance into markets in Spain, Australia, and the Far East.

1991

Alberto-Culver purchased Cederroth International AB, a Swedish producer of health and hygiene goods, in 1991.

1992

When sales rose again in 1992, and profits improved considerably in the toiletries and household/grocery divisions, Alberto-Culver Company attributed its decision to plump up advertising spending that year to a desire to overcome the weak market.

1994

By 1994 revenues had reached $1.22 billion, and profits were a record $44.1 million.

1994: Howard Bernick takes over as CEO.

1999

For 1999, sales at Sally passed the $1 billion mark for the first time.

2000

2000: Pro-Line Corporation is acquired.

2007

The company's 2007 sales were reported at US$1.54 billion.

2010

Alberto-Culver was purchased by consumer goods company Unilever on September 27, 2010 for US$3.7 billion.

2017

Until his death in 2017, Lavin remained a director of Alberto-Culver; his daughter Carol Lavin Bernick is the company's executive chairman.

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Founded
1955
Company founded
Headquarters
Melrose Park, IL
Company headquarter
Founders
Leonard Lavin
Company founders
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Alberto Culver competitors

Company nameFounded dateRevenueEmployee sizeJob openings
Reckitt Benckiser1977$15.9B43,00070
Gillette1901$84.0B101,0004
Clairol-$104.4M38-
Avon Product1886$2.8B23,00021
Reynolds American2004$12.5B5,40054
McDonald's1940$25.9B210,00041,289
Homepage - Yocream1976$120.0M249-
Beiersdorf1960$7.2B20,0598
TYPAR1986$240.0M1,000-
Ach Food Companies2013$1.0B3,5003

Alberto Culver history FAQs

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Alberto Culver may also be known as or be related to ALBERTO CULVER CO, Alberto Culver and Alberto-Culver Co.