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Alex and Ani history
Alex and Ani company history timeline
The retail was founded by Carolyn Rafaelian in 2004 and is a combination of the first names of her daughters.
In 2004, Carolyn officially launched the brand with five crystal-adorned cocktail rings.
The first Alex and Ani store opened in Newport in 2009, and in addition to the stand-alone stores, the jewellery was sold across other international departmental stores in America.
In 2011, our CHARITY BY DESIGN Collection launched with a mission of giving back to non-profits.
Another master stroke: licensing deals starting in 2012 with Walt Disney, the National Football League, sororities and, yes, the United States military, all of which found that women loved the opportunity to show off their allegiances.
Her sister still runs her father's old factory (which the two siblings now own; he died in 2012). And inside her chic office, Rafaelian points to a worn leather suitcase atop a filing cabinet.
The pair raised a war chest courtesy of private equity firm JH Partners, which took a 20% stake. (JH Partners cashed out in 2014, flipping the stake to another investor, Lion Capital, in a deal that valued the company at $1 billion.)
In 2017, Forbes ranked Rafaelian the 18th-richest self-made woman in the United States, with a net worth of more than $1 billion.
In September 2018, the company launched the Liberty Copper Collection, that featured original copper preserved from the centennial restoration of the Statue of Liberty.
In July 2019, Alex and Ani sued Bank of America, accusing the lender of gender bias and forcing the company into a "death spiral" by placing it into default of a loan.
By 2019, Alex and Ani was cutting costs and falling behind on payments to vendors as sales fell.
Rafaelian expects this to double by 2020, which means competing in foreign markets with Pandora, the $12 billion (market cap) Danish sterling silver brand, which operates 2,100 stores worldwide.
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Alex and Ani competitors
| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Alexis Bittar | 1995 | $20.2M | 250 | 2 |
| Blue Nile | 1999 | $480.0M | 450 | 43 |
| David Yurman | 1980 | $1.7B | 7,500 | 105 |
| Reebok | 1979 | $2.3B | 9,102 | 53 |
| Windsor Fashions | 1937 | $200.0M | 1,268 | 1,289 |
| Buckle | 1948 | $1.2B | 9,000 | 4,583 |
| Oakley | 1975 | $280.0M | 900 | 4 |
| Helzberg Diamonds | 1915 | $550.0M | 2,500 | 285 |
| Build-A-Bear Workshop | 1997 | $338.5M | 5,643 | 416 |
| Jockey | 1876 | $443.2M | 5,400 | 66 |
Alex and Ani history FAQs
Zippia gives an in-depth look into the details of Alex and Ani, including salaries, political affiliations, employee data, and more, in order to inform job seekers about Alex and Ani. The employee data is based on information from people who have self-reported their past or current employments at Alex and Ani. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by Alex and Ani. The data presented on this page does not represent the view of Alex and Ani and its employees or that of Zippia.
Alex and Ani may also be known as or be related to Alex & Ani LLC, Alex And Ani, Alex and Ani and Alex and Ani LLC.