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All Direct Mail Services, Inc. history
All Direct Mail Services, Inc. company history timeline
As much foothold as direct mail got in the 1700’s, it wasn’t really until the 1800’s that direct mail marketing took on its current form.
Montgomery Ward catalog, 1870’s.
Ward started a mail order business with a one-page catalogue back in 1872.
The New York Life Insurance Co. began direct mailings as early as 1872.
By 1888, he was making $1 million in sales.1
The Book-of-the-Month Club (a continuity program) began in 1926.
The former March of Dimes (then National Foundation for Infantile Paralysis) started in 1938.
Direct marketing giants Publisher’s Clearing House sold magazine subscriptions and eventually introduced their popular sweepstakes in 1967.
First color printer: 1976.
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