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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Alliance/Partner MGR||Apple Inc.||Cupertino, CA||Aug 27, 2016||$187,907 -
|Alliance and Royalties Manager||Shire Pharmaceuticals LLC||Burlington, MA||Jan 09, 2016||$158,731|
|Alliance Manager||Infosys Limited||Ridgefield, NJ||Jun 29, 2015||$143,160|
|Senior Alliance Manager||Glaxosmithkline LLC||Cambridge, MA||Aug 02, 2016||$138,216 -
|Senior Alliance Manager||Glaxosmithkline LLC||Cambridge, MA||Mar 16, 2015||$134,701 -
|Alliance Manager||Novartis Vaccines and Diagnostics, Inc.||Cambridge, MA||Aug 07, 2015||$134,701|
|Alliance Manager, ES||Microsoft Corporation||Redmond, WA||Feb 01, 2010||$130,950|
|Technical Alliance Manager||Riverbed Technology, Inc.||Cary, NC||Mar 30, 2015||$130,638 -
|Alliance Manager||Novartis Vaccines and Diagnostics, Inc.||Cambridge, MA||Feb 24, 2014||$130,000|
|Alliance Manager||Otsuka Pharmaceutical DEV & Comm||Princeton, NJ||Jul 20, 2015||$125,445 -
|Technical Alliance Manager||Riverbed Technology, Inc.||Berkeley, CA||Sep 15, 2015||$123,991 -
|Alliance Manager||Infosys Limited||Plano, TX||Mar 20, 2016||$123,822|
|SR. Alliance Manager||Lupin Pharmaceuticals, Inc.||Baltimore, MD||May 02, 2016||$122,136|
|Alliance Manager||Lupin Pharmaceuticals, Inc.||Baltimore, MD||May 02, 2016||$122,136|
|Regional Field Alliances Manager||Tibco Software Inc.||Somerville, MA||Nov 02, 2010||$120,627|
|SAP Sales & Alliance Manager||Auritas, LLC||Sanford, FL||Aug 18, 2014||$120,000|
|Senior Alliance Manager||Glaxosmithkline LLC||Cambridge, MA||Aug 02, 2016||$110,700 -
|Business Alliance Manager||Venture Electronics International, Inc.||Anaheim, CA||Feb 17, 2014||$105,000|
|Business Alliance Manager||Venture Electronics International, Inc.||Anaheim, CA||Feb 18, 2014||$105,000|
|Alliance Manager||Saama Technologies, Inc.||South San Francisco, CA||May 19, 2011||$105,000|
|Alliance Manager||Saama Technologies, Inc.||CA||May 19, 2011||$105,000|
|Alliance Manager||Saama Technologies, Inc.||Campbell, CA||May 19, 2011||$105,000|
|Alliance Management Manager||Amgen Inc.||Thousand Oaks, CA||Sep 12, 2013||$103,000|
|Alliance Manager||Instart Logic Inc.||Palo Alto, CA||Aug 24, 2016||$100,000|
|Alliance Manager||Jennerex, Inc.||San Francisco, CA||Apr 01, 2010||$100,000|
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