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Alliance manager skills for your resume and career

Updated January 8, 2025

6 min read

Quoted experts

Parfait Kouassi PhD.,

Dr. Richard Conde Ph.D.

Below we've compiled a list of the most critical alliance manager skills. We ranked the top skills for alliance managers based on the percentage of resumes they appeared on. For example, 12.2% of alliance manager resumes contained cloud as a skill. Continue reading to find out what skills an alliance manager needs to be successful in the workplace.

15 alliance manager skills for your resume and career

1. Cloud

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Here's how alliance managers use cloud:

Led strategic negotiations and sourcing efforts for over a dozen ISV, SaaS, Cloud services and Ecosystem Partner Agreements.
Targeted DoD accounts for Oracle OnDemand Cloud Solutions.

2. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how alliance managers use business development:

Monitored and tracked joint business development activities to determine value of each partnership and appropriately allocate sales and technical resources.
Managed all aspects of partner relationships including joint solution design, partner recruiting, business development and events management.

3. Business Plan

Here's how alliance managers use business plan:

Provided quarterly GTM plans, Alliance business plans, and bi-weekly pipeline reviews for both industry and global alliance partners.
Expand DEI s presence by creating a strategic business plan and strategy focused on key leadership across federal Civilian Agencies

4. GTM

GTM (Google Tag Manager) lets you manage and deploy marketing tags on your mobile app or website without modifying the code. To be proficient in GTM, you need to have skills in GTM components, GTM data layer, GTM events, HTML/CSS/JavaScript, debugging, and a robust understanding of the advantages/shortcomings of GTM.

Here's how alliance managers use gtm:

Developed and Managed Go To Market (GTM) Solution offerings for HP accounts.
Led initial solution development and GTM for SAP HANA from start in 2011.

5. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how alliance managers use crm:

Sell and Support Solutions was IBM's analytical CRM and business intelligence services organization.
Helped plan and implement companywide CRM (Sage's SalesLogix).

6. Lead Generation

Here's how alliance managers use lead generation:

Revised and managed sales lead generation system resulting in higher lead volume and quality, and ultimately to improved sales productivity.
Lead generation is my number one priority and assisting sales directors with closing business deals is my 2nd priority.

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7. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how alliance managers use product management:

Collaborated with product management, sales and professionalservices on joint solution delivery and maintenance.
Mentored Product Management and Engineering staff on technical requirements and roadmaps, leading to three SAP product certifications.

8. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how alliance managers use salesforce:

Maintained the records of 83 consultant accounts and spearheaded the cleaning of over 700 duplicate accounts in SalesForce database.
Developed Salesforce reporting processes to analyze sales and marketing campaign performance, measured and optimized results over time.

9. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how alliance managers use product development:

Implemented company-wide 6-Phase Product Development Plan process.
Ensured that product development met business objectives and the goals of our partners.

10. Saas

Here's how alliance managers use saas:

Launched a new HR SaaS product, Mentor(TM), and facilitated the development of early-adopter client base.
Promoted Software as a Service (SaaS) online collaboration solution.

11. Software Vendors

Here's how alliance managers use software vendors:

Managed Worldwide Alliance Relationship between AT&T Global Information Solutions (GIS) and software vendors i.e.
Defined and managed solution lifecycles for a suite of application product offerings with Independent Software Vendors (ISVs).

12. Partner Relationships

A partner relationship is a way of describing a business that has two or more owners, partners, or colleagues who agree to share the profits and are responsible for any debt or loss. It can also relate to someone with whom one has an intimate or romantic relationship.

Here's how alliance managers use partner relationships:

Evaluated technology, market strategy and operational programs to identify quality vendors for partner relationships.
Developed and managed partner relationships across five practice areas.

13. Digital Marketing

Here's how alliance managers use digital marketing:

Developed digital marketing strategy, sales materials and contracts.
Developed Digital Marketing packages for the healthcare vertical including SEO and PPC strategy, Social Media Marketing and custom reporting platform.

14. Strategic Relationships

Here's how alliance managers use strategic relationships:

Formed strategic relationships with both internal stakeholders and external vendors, aligning appropriate programs with brand needs and implementing solutions.
Negotiated foreign contracts and established strategic relationships with 100+ global Internet partners.

15. Americas

Here's how alliance managers use americas:

Directed adherence and communication of core branding message and product positioning statements throughout Latin America and Spain.
Support Latin America and Canada by expanding campaigns into those regions maximizing marketing spend.

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What skills help Alliance Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What alliance manager skills would you recommend for someone trying to advance their career?

Parfait Kouassi PhD.

Associate Teaching Professor, Drexel University

Maximizing your salary potential when starting your career with multilingual and multicultural skills requires a strategic approach. While some companies offer language incentives, the true value of these skills extends far beyond financial compensation. Multilingual and multicultural individuals enjoy a wealth of social fulfillment by fostering connections, building bridges, and gaining deeper insights into diverse perspectives and ways of life. If you want to maximize your financial gain and your chosen field does not directly reward language proficiency, you should be aware that numerous opportunities exist across various industries that actively seek out and compensate individuals with your unique skill set. Fields such as international business, diplomacy, education, healthcare, and tourism highly value bilingual and multicultural individuals for their ability to facilitate communication, build bridges, and drive innovation in diverse contexts.

What soft skills should all alliance managers possess?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:

- Active listening skills

- Willingness to be self-reflective and accept feedback

- Accept different perspectives. The collision of ideas creates knowledge

- Communicate to the listener (at their level). Flex communicators

- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context

Do you want to know more?

List of alliance manager skills to add to your resume

The most important skills for an alliance manager resume and required skills for an alliance manager to have include:

Cloud
Business Development
Business Plan
GTM
CRM
Lead Generation
Product Management
Salesforce
Product Development
Saas
Software Vendors
Partner Relationships
Digital Marketing
Strategic Relationships
Americas

Professional Services
Unified Communications
Azure
Strategic Alliances
Revenue Growth
Marketing Campaigns
Sales Organization
ISV
Trade Shows
Integrated Marketing
OEM
Business Relationships
Indirect Sales
Emerging Technologies
Sales Strategy

Brand Awareness
Joint Solutions
Marketing Collateral
MDF
VMware
Go-To-Market Strategies
Sales Support
IP
Post Sales
Technical Support
Virtualization
Contract Negotiations
Partner Agreements
RFP
C-Level

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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