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What does an alliance manager do?

Updated January 8, 2025
7 min read

An alliance manager helps the company grow and expand by establishing connections with other stakeholders and partners. The alliance manager aims to solidify relationships to ensure the continued long-term benefits of the company. The alliance manager needs to be highly versatile, engage in conversation with different people, and have strong communication and interpersonal skills. An alliance manager is essential for a large company that needs high-level cooperation between managers, stakeholders, and partners.

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Alliance manager responsibilities

Here are examples of responsibilities from real alliance manager resumes:

  • Manage vendor certification process for certain vendors; attain certifications for Cisco, IBM and VMWare among others.
  • Lead the integration and GTM for solutions develop jointly with EMC's leading technology partners.
  • Manage the strategic business relationship for the WWLP and OEM segments to ensure sales readiness for the business.
  • Manage company intellectual portfolio and develop key relationships with vendors and clients including leading global technology companies.
  • Develop and execute go-to-market strategy for SI and ISV alliance partners.
  • Educate IBM and ISV sales teams on unique value of partnership.
  • Develop and deliver the first hardware and cloud base no-texting while driving device
  • Develop partner network across the Americas to supply local stocking locations for mission critical spare parts.
  • Develop an industry marketing and solution-sell process to increase sales to the aerospace and defense industry.
  • Develop a pipeline report for net new sales and renewals for visibility of OEM business in process.
  • Direct cross-functional, cross-organizational teams and agencies in the development and execution of GTM plans and budgets.
  • Create field opportunities on CRM and ERP by leveraging the relationship between global system integrator and Microsoft accounts team.
  • Spearhead an aerospace leadership council partnership that develop significant product requirements and create customer-management awareness.
  • Develop Salesforce reporting processes to analyze sales and marketing campaign performance, measure and optimize results over time.
  • Create comprehensive partner profiles using Salesforce.com.

Alliance manager skills and personality traits

We calculated that 12% of Alliance Managers are proficient in Cloud, Business Development, and Business Plan. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.

We break down the percentage of Alliance Managers that have these skills listed on their resume here:

  • Cloud, 12%

    Led strategic negotiations and sourcing efforts for over a dozen ISV, SaaS, Cloud services and Ecosystem Partner Agreements.

  • Business Development, 12%

    Monitored and tracked joint business development activities to determine value of each partnership and appropriately allocate sales and technical resources.

  • Business Plan, 7%

    Provided quarterly GTM plans, Alliance business plans, and bi-weekly pipeline reviews for both industry and global alliance partners.

  • GTM, 7%

    Developed and Managed Go To Market (GTM) Solution offerings for HP accounts.

  • CRM, 6%

    Sell and Support Solutions was IBM's analytical CRM and business intelligence services organization.

  • Lead Generation, 5%

    Revised and managed sales lead generation system resulting in higher lead volume and quality, and ultimately to improved sales productivity.

Common skills that an alliance manager uses to do their job include "cloud," "business development," and "business plan." You can find details on the most important alliance manager responsibilities below.

Analytical skills. To carry out their duties, the most important skill for an alliance manager to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Alliance managers often use analytical skills in their day-to-day job, as shown by this real resume: "established and managed alliance partner relationships to promote informatica data integration and data quality technologies. "

Communication skills. Many alliance manager duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so an alliance manager will need this skill often in their role. This resume example is just one of many ways alliance manager responsibilities rely on communication skills: "evaluated isv community in retail and ip communications to identifying marketleaders and incorporate findings with sales. "

Creativity. alliance managers are also known for creativity, which are critical to their duties. You can see how this skill relates to alliance manager responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." An alliance manager resume example shows how creativity is used in the workplace: "owned new business development in alternative channels for bamboo stylus, bamboo pad, and intuos creative stylus. "

Organizational skills. alliance manager responsibilities often require "organizational skills." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This resume example shows what alliance managers do with organizational skills on a typical day: "directed cross-functional, cross-organizational teams and agencies in the development and execution of gtm plans and budgets. "

All alliance manager skills

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Compare different alliance managers

Alliance manager vs. Senior business development manager

As senior business development manager is mainly responsible for creating and maintaining solid relationships and making business decisions. They do plan ways to grow the business, find areas of client needs, manage business negotiations, and review and approve other business decisions. It is expected in their job to seamlessly complete target deadlines and delegate tasks to subordinates. Moreover, they should be able to have good working relationships with employees and clients, so good communication and interpersonal skills are necessary.

We looked at the average alliance manager salary and compared it with the wages of a senior business development manager. Generally speaking, senior business development managers are paid $11,786 lower than alliance managers per year.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both alliance manager and senior business development manager positions are skilled in cloud, business development, and crm.

There are some key differences in the responsibilities of each position. For example, alliance manager responsibilities require skills like "business plan," "gtm," "salesforce," and "software vendors." Meanwhile a typical senior business development manager has skills in areas such as "account management," "project management," "market research," and "client relationships." This difference in skills reveals the differences in what each career does.

Senior business development managers earn the highest salaries when working in the manufacturing industry, with an average yearly salary of $128,937. On the other hand, alliance managers are paid more in the technology industry with an average salary of $141,015.The education levels that senior business development managers earn slightly differ from alliance managers. In particular, senior business development managers are 1.5% less likely to graduate with a Master's Degree than an alliance manager. Additionally, they're 0.6% less likely to earn a Doctoral Degree.

Alliance manager vs. Manager, strategy

A strategy manager is an individual who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry. They must provide assessments of market trends and identify business threats and opportunities. Strategy managers should also work with department heads to develop individual team goals and break them down into actionable steps for the employees to complete.

On average, managers, strategy earn a $31,593 lower salary than alliance managers a year.Only some things about these jobs are the same. Take their skills, for example. Alliance managers and managers, strategy both require similar skills like "business development," "business plan," and "crm" to carry out their responsibilities.

Each career also uses different skills, according to real alliance manager resumes. While alliance manager responsibilities can utilize skills like "cloud," "gtm," "product management," and "salesforce," managers, strategy use skills like "project management," "portfolio," "client facing," and "market research."

Managers, strategy may earn a lower salary than alliance managers, but managers, strategy earn the most pay in the technology industry with an average salary of $116,769. On the other hand, alliance managers receive higher pay in the technology industry, where they earn an average salary of $141,015.In general, managers, strategy achieve higher levels of education than alliance managers. They're 9.2% more likely to obtain a Master's Degree while being 0.6% less likely to earn a Doctoral Degree.

Alliance manager vs. Strategic accounts manager

A strategic accounts manager is an individual who is responsible for establishing and maintaining productive relationships with new and existing large clients. Strategic accounts managers assign staff members to provide help and support with client accounts and how they can be of service to the clients. They are required to create an appropriate sales strategy for each of their clients and identify needs. Strategic accounts manager must also create comprehensive reports on client sales and strategy to their upper management.

On average, strategic accounts managers earn lower salaries than alliance managers, with a $57,850 difference per year.alliance managers and strategic accounts managers both have job responsibilities that require similar skill sets. These similarities include skills such as "cloud," "business development," and "crm," but they differ when it comes to other required skills.

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, an alliance manager is likely to be skilled in "business plan," "gtm," "product management," and "software vendors," while a typical strategic accounts manager is skilled in "account management," "customer service," "customer relationships," and "customer satisfaction."

Strategic accounts managers earn the highest salary when working in the technology industry, where they receive an average salary of $90,600. Comparatively, alliance managers have the highest earning potential in the technology industry, with an average salary of $141,015.When it comes to education, strategic accounts managers tend to earn lower degree levels compared to alliance managers. In fact, they're 9.2% less likely to earn a Master's Degree, and 1.4% less likely to graduate with a Doctoral Degree.

Alliance manager vs. Senior product manager

A senior product manager oversees the workflow and workforce involved in product and service development, ensuring a high return for its investments. They are primarily responsible for assessing and providing recommendations, producing review and reference documents, and obtaining feedback from consumers and high-ranking company personnel. Furthermore, as a senior product manager, they must lead a group of product managers, motivating and supervising them in their joint effort to accomplish goals according to the company's standards and policies.

Senior product managers typically earn lower pay than alliance managers. On average, senior product managers earn a $7,556 lower salary per year.While both alliance managers and senior product managers complete day-to-day tasks using similar skills like cloud, business development, and crm, the two careers vary in some skills.

Even though a few skill sets overlap between alliance managers and senior product managers, there are some differences that are important to note. For one, an alliance manager might have more use for skills like "business plan," "gtm," "lead generation," and "salesforce." Meanwhile, some responsibilities of senior product managers require skills like "product strategy," "user stories," "product vision," and "product roadmap. "

In general, senior product managers earn the most working in the start-up industry, with an average salary of $156,609. The highest-paying industry for an alliance manager is the technology industry.The average resume of senior product managers showed that they earn similar levels of education compared to alliance managers. So much so that theyacirc;euro;trade;re 0.7% more likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.8%.

Types of alliance manager

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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