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Become An Allocation Analyst

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Working As An Allocation Analyst

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates

  • Mostly Sitting

  • Make Decisions

  • $62,150

    Average Salary

What Does An Allocation Analyst Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become An Allocation Analyst

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Do you work as an Allocation Analyst?

Allocation Analyst Jobs

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Average Length of Employment
Merchandise Planner 3.3 years
Distribution Analyst 2.9 years
Replenishment Analyst 2.6 years
Merchandise Analyst 2.5 years
Allocation Analyst 2.0 years
Assistant Analyst 1.9 years
Analyst Internship 0.5 years
Top Employers Before
Assistant Buyer 11.6%
Sales Associate 11.0%
Internship 11.0%
Store Manager 8.7%
Assistant Manager 6.4%
Merchandising Assistant 5.8%
Assistant Store Manager 4.9%
Buyer 4.1%
Customer Service Representative 4.1%
Marketing Internship 3.8%
Finance Analyst 3.8%
Merchandising Internship 3.5%
Administrative Assistant 3.5%
Replenishment Analyst 2.9%
Inventory Coordinator 2.9%
Merchandise Analyst 2.9%
Planning Internship 2.6%
Planner 2.3%
Business Analyst 2.0%
Merchandiser 2.0%
Top Employers After
Assistant Buyer 13.8%
Buyer 10.7%
Planner 9.6%
Associate Planner 9.3%
Merchandise Planner 8.4%
Associate Buyer 7.0%
Planning Manager 5.1%
Business Analyst 4.5%
Inventory Manager 3.7%
Merchandising Manager 3.1%
Analyst 3.1%
Inventory Planner 2.8%
Product Manager 2.8%
Merchandise Analyst 2.8%
Store Manager 2.5%
Replenishment Analyst 2.2%
Coordinator 2.2%
Demand Planner 2.2%
Forecasting Analyst 2.2%
Senior Planner 2.0%

Do you work as an Allocation Analyst?

Allocation Analyst Demographics

Gender

Female

71.3%

Male

26.7%

Unknown

2.1%
Ethnicity

White

77.5%

Hispanic or Latino

10.4%

Asian

9.4%

Unknown

2.0%

Black or African American

0.6%
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Languages Spoken

Spanish

32.4%

Mandarin

10.8%

Cantonese

8.1%

Russian

5.4%

German

5.4%

Japanese

5.4%

French

5.4%

Arabic

5.4%

Italian

5.4%

Hindi

2.7%

Chinese

2.7%

Ukrainian

2.7%

Carrier

2.7%

Bengali

2.7%

Urdu

2.7%
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Allocation Analyst Education

Schools

Fashion Institute of Technology

11.2%

University of Massachusetts Amherst

9.3%

Johnson & Wales University

6.5%

Michigan State University

5.6%

University of Rhode Island

5.6%

Chadron State College

4.7%

University of Wisconsin - Stout

4.7%

University of North Carolina at Greensboro

4.7%

University of Phoenix

4.7%

Bentley University

4.7%

Northeastern University

4.7%

University of Florida

3.7%

Central Connecticut State University

3.7%

Boston University

3.7%

University of Colorado at Boulder

3.7%

Boston College

3.7%

University of Washington

3.7%

Iowa State University

3.7%

University of Houston

3.7%

Texas Christian University

3.7%
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Majors

Business

31.2%

Marketing

14.6%

Specialized Sales And Merchandising

11.5%

Accounting

6.7%

Finance

5.6%

Management

5.3%

Economics

3.4%

Family And Consumer Sciences/Human Sciences Business Services

3.1%

Communication

2.8%

Political Science

2.5%

Graphic Design

2.0%

Apparel And Textiles

1.4%

Psychology

1.4%

General Education, Specific Areas

1.4%

General Sales

1.4%

International Business

1.1%

Education

1.1%

Biology

1.1%

English

1.1%

Human Resources Management

1.1%
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Degrees

Bachelors

66.1%

Masters

14.9%

Other

11.3%

Associate

4.7%

Certificate

1.7%

Doctorate

0.6%

Diploma

0.4%

License

0.2%
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Real Allocation Analyst Salaries

Job Title Company Location Start Date Salary
Asset Allocation Analyst Wellington Management Company LLP Boston, MA Jul 28, 2016 $132,000 -
$140,000
Asset Allocation Analyst Wellington Management Company LLP Boston, MA Feb 19, 2016 $127,000
Asset Allocation Analyst Wellington Management Company LLP Boston, MA Oct 01, 2013 $120,000
Asset Allocation Analyst Wellington Management Company LLP Boston, MA Sep 20, 2010 $120,000
Asset Allocation Analyst Wellington Management Company LLP San Francisco, CA Nov 30, 2015 $113,500
Asset Allocation Analyst Wellington Management Company LLP Boston, MA May 19, 2014 $110,000
Asset Allocation Analyst Wellington Management Company, LLP Boston, MA Jan 07, 2015 $95,000 -
$130,000
Allocation Analyst Tarte, Inc. New York, NY Aug 22, 2016 $90,000
Floral Product Sales and Allocation Analyst Florexpo, LLC. Carlsbad, CA Sep 23, 2016 $70,000
Marketing Allocations Analyst Forever 21, Inc. Los Angeles, CA Jan 01, 2010 $67,246 -
$81,432
Marketing Allocations Analyst Forever 21, Inc. Los Angeles, CA Sep 26, 2011 $63,731 -
$85,000
Floral Product Sales and Allocation Analyst Florexpo, LLC. Carlsbad, CA Sep 17, 2016 $60,000

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Top Skills for An Allocation Analyst

MerchandiseMixConsumerBuyingPatternsCurrentSalesTrendsAllocationStrategiesSeasonalPurchaseOrdersSKUMaximizeSalesDistributionCentersStorePlansStoreInventoryLevelsStockLevelsWeeklyDistributionStrategiesMenDriveSalesStorePerformanceApparelFootwearNewStoresRetailStores

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  1. Merchandise Mix
  2. Consumer Buying Patterns
  3. Current Sales Trends
You can check out examples of real life uses of top skills on resumes here:
  • Identified missed sales opportunities; recommended reorders, price adjustments, and new labels to grow business and merchandise mix.
  • Analyzed market conditions, sales trends, demographics, and consumer buying patterns to develop shipping strategies nationwide.
  • Conduct periodic reviews to assure buy quantities and stock levels meet current sales trends.
  • Work closely with other Allocation Analyst's and Planners to develop and manage allocation strategies by product and location.
  • Synthesized selling data and seasonal selling patterns that influenced future acquisitions.

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