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Become An Alumni Relations Coordinator

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Working As An Alumni Relations Coordinator

  • Getting Information
  • Communicating with Persons Outside Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers
  • Thinking Creatively
  • Mostly Sitting

  • Stressful

  • $45,000

    Average Salary

What Does An Alumni Relations Coordinator Do

Public relations specialists create and maintain a favorable public image for the organization they represent. They design media releases to shape public perception of their organization and to increase awareness of its work and goals. 

Duties

Public relations specialists typically do the following:

  • Write press releases and prepare information for the media
  • Respond to information requests from the media
  • Help clients communicate effectively with the public
  • Help maintain their organization's corporate image and identity
  • Draft speeches and arrange interviews for an organization’s top executives
  • Evaluate advertising and promotion programs to determine whether they are compatible with their organization’s public relations efforts
  • Evaluate public opinion of clients through social media

Public relations specialists, also called communications specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relations specialists may be called press secretaries. In this setting, workers keep the public informed about the activities of government officials and agencies.

Public relations specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. For example, a press release might describe a public issue, such as health, energy, or the environment, and what an organization does concerning that issue.

Press releases are increasingly being sent through the Internet and social media, in addition to publication through traditional media outlets. Public relations specialists are often in charge of monitoring and responding to social media questions and concerns.

Public relations specialists are different from advertisers in that they get their stories covered by media instead of purchasing ad space in publications and on television.

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How To Become An Alumni Relations Coordinator

Public relations specialists typically need a bachelor’s degree. Employers prefer candidates who have studied public relations, journalism, communications, English, or business.

Education

Public relations specialists typically need a bachelor’s degree in public relations, journalism, communications, English, or business. Through such programs, students produce a portfolio of work that demonstrates their ability to prospective employers.

Training

Entry-level workers typically begin by maintaining files of material about an organization’s activities, skimming and retaining relevant media articles, and assembling information for speeches and pamphlets. After gaining experience, public relations specialists begin to write news releases, speeches, articles for publication, or carry out public relations programs.

Other Experience

Internships at public relations firms or in the public relations departments of other businesses can be helpful in getting a job as a public relations specialist.

Some employers prefer candidates that have experience communicating with others through a school newspaper or a leadership position in school or in their community.

Important Qualities

Interpersonal skills. Public relations specialists deal with the public and the media regularly; therefore, they must be open and friendly to maintain a favorable image for their organization.

Organizational skills. Public relations specialists are often in charge of managing several events at the same time, requiring superior organizational skills.

Problem-solving skills. Public relations specialists sometimes must explain how a company or client is handling sensitive issues. They must use good judgment in what they report and how they report it.

Speaking skills. Public relations specialists regularly speak on behalf of their organization. When doing so, they must be able to clearly explain the organization’s position.

Writing skills. Public relations specialists must be able to write well-organized and clear press releases and speeches. They must be able to grasp the key messages they want to get across and write them in a short, succinct way to get the attention of busy readers or listeners.

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Alumni Relations Coordinator Career Paths

Alumni Relations Coordinator
Executive Assistant Owner Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Executive Assistant Manager Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Account Executive Senior Account Executive Public Relations Manager
Manager Of Corporate Communications
7 Yearsyrs
Account Executive Marketing Manager Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
Account Executive Owner Communications Director
Director, Corporate Communications
10 Yearsyrs
Human Resources Coordinator Team Leader Assistant Director
Director Of Alumni Relations
5 Yearsyrs
Human Resources Coordinator Executive Assistant To President Event Manager
Director Of Special Events
5 Yearsyrs
Human Resources Coordinator Assistant To Executive Vice President Communications Manager
Internal Communications Manager
8 Yearsyrs
Marketing Coordinator Senior Account Executive Public Relations Director
Media Relations Director
5 Yearsyrs
Marketing Coordinator Senior Account Executive Communications Director
Community Development Director
9 Yearsyrs
Marketing Coordinator Writer And Editor Managing Editor
Publications Manager
5 Yearsyrs
Consultant Principal Public Relations Director
Public Relations And Communications Director
7 Yearsyrs
Consultant Project Manager Engagement Manager
Engagement Director
10 Yearsyrs
Consultant Marketing Manager Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Instructor Writer And Editor Public Relations Specialist
Media Relations Manager
5 Yearsyrs
Instructor Writer And Editor Public Relations Consultant
Manager Of Special Events
5 Yearsyrs
Instructor Instructional Designer Senior Instructional Designer
Senior Strategist
8 Yearsyrs
Program Assistant Communications Specialist Public Relations Associate
Public Affairs Manager
6 Yearsyrs
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Do you work as an Alumni Relations Coordinator?

Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Alumni Relations Coordinator
Internship 16.9%
Cashier 3.7%
President 2.9%
Supervisor 2.7%
Volunteer 2.7%
Top Careers After Alumni Relations Coordinator
Internship 9.8%
Volunteer 5.3%
Manager 4.1%
Teacher 4.1%
Director 4.1%
Server 3.8%
President 3.6%
Instructor 3.6%

Do you work as an Alumni Relations Coordinator?

Average Yearly Salary
$45,000
View Detailed Salary Report
$29,000
Min 10%
$45,000
Median 50%
$45,000
Median 50%
$45,000
Median 50%
$45,000
Median 50%
$45,000
Median 50%
$45,000
Median 50%
$45,000
Median 50%
$70,000
Max 90%
Best Paying Company
University of Nevada, Las Vegas
Highest Paying City
New York, NY
Highest Paying State
Hawaii
Avg Experience Level
2.0 years
How much does an Alumni Relations Coordinator make at top companies?
The national average salary for an Alumni Relations Coordinator in the United States is $46,026 per year or $22 per hour. Those in the bottom 10 percent make under $30,000 a year, and the top 10 percent make over $70,000.

How Would You Rate The Salary Of an Alumni Relations Coordinator?

Have you worked as an Alumni Relations Coordinator? Help other job seekers by rating your experience as an Alumni Relations Coordinator.

Top Skills for An Alumni Relations Coordinator

  1. Alumni
  2. Special Events
  3. Financial Support
You can check out examples of real life uses of top skills on resumes here:
  • Produce and distribute a quarterly newsletter including both alumni and current event submissions.
  • Maintained all special events within projected annual alumnae budget and completed event form analysis.
  • Maintained accurate knowledge of federal financial support available for education needs.
  • Managed and implemented ways to engage alumni in e-communications, including e-news and Facebook.
  • Provided customer service and troubleshooting to clients by maintaining communications.

Alumni Relations Coordinator Demographics

Gender

Female

64.2%

Male

24.3%

Unknown

11.6%
Ethnicity

White

60.2%

Hispanic or Latino

17.5%

Black or African American

11.8%

Asian

7.0%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

49.5%

French

10.5%

Italian

7.4%

German

6.3%

Russian

4.2%

Portuguese

3.2%

Arabic

3.2%

Korean

2.1%

Catalan

2.1%

Vietnamese

1.1%

Luganda

1.1%

Mandarin

1.1%

Danish

1.1%

Turkish

1.1%

Dari

1.1%

Armenian

1.1%

Thai

1.1%

Cantonese

1.1%

Carrier

1.1%

Irish

1.1%
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Alumni Relations Coordinator Education

Schools

University of Phoenix

9.3%

Northeastern University

9.3%

New York University

6.0%

American University

6.0%

University of California - Los Angeles

5.3%

San Francisco State University

4.7%

Arizona State University

4.7%

Temple University

4.7%

University of Florida

4.7%

University of Massachusetts Amherst

4.7%

Boston University

4.7%

University of San Francisco

4.0%

Michigan State University

4.0%

Pennsylvania State University

4.0%

Texas A&M University

4.0%

Howard University

4.0%

Dowling College

4.0%

Purdue University

4.0%

Liberty University

4.0%

University of Miami

4.0%
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Majors

Business

23.4%

Communication

14.1%

Political Science

6.8%

Psychology

5.6%

Public Relations

5.3%

Marketing

5.3%

English

4.7%

Sociology

3.6%

Management

3.3%

Finance

3.3%

Liberal Arts

3.3%

Human Resources Management

2.7%

History

2.7%

Journalism

2.7%

Educational Leadership

2.4%

Education

2.3%

Fine Arts

2.2%

General Education, Specific Areas

2.2%

School Counseling

2.0%

Criminal Justice

2.0%
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Degrees

Bachelors

54.1%

Masters

22.3%

Other

13.4%

Associate

4.3%

Certificate

3.3%

Doctorate

2.3%

Diploma

0.3%

License

0.1%
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