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| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 781 | 0.00% |
| 2020 | 787 | 0.00% |
| 2019 | 788 | 0.00% |
| 2018 | 770 | 0.00% |
| 2017 | 752 | 0.00% |
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $44,215 | $21.26 | +2.7% |
| 2024 | $43,047 | $20.70 | +1.9% |
| 2023 | $42,237 | $20.31 | +1.2% |
| 2022 | $41,744 | $20.07 | +2.2% |
| 2021 | $40,843 | $19.64 | +2.2% |
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 217 | 31% |
| 2 | Delaware | 961,939 | 192 | 20% |
| 3 | Kansas | 2,913,123 | 551 | 19% |
| 4 | North Dakota | 755,393 | 143 | 19% |
| 5 | New Mexico | 2,088,070 | 332 | 16% |
| 6 | South Dakota | 869,666 | 141 | 16% |
| 7 | Arkansas | 3,004,279 | 457 | 15% |
| 8 | Idaho | 1,716,943 | 237 | 14% |
| 9 | Oklahoma | 3,930,864 | 456 | 12% |
| 10 | Alabama | 4,874,747 | 556 | 11% |
| 11 | Massachusetts | 6,859,819 | 532 | 8% |
| 12 | Rhode Island | 1,059,639 | 80 | 8% |
| 13 | Vermont | 623,657 | 45 | 7% |
| 14 | Oregon | 4,142,776 | 241 | 6% |
| 15 | Utah | 3,101,833 | 173 | 6% |
| 16 | New Hampshire | 1,342,795 | 81 | 6% |
| 17 | Wyoming | 579,315 | 35 | 6% |
| 18 | Virginia | 8,470,020 | 455 | 5% |
| 19 | Maryland | 6,052,177 | 298 | 5% |
| 20 | Alaska | 739,795 | 36 | 5% |
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Amherst | 2 | 5% | $58,150 |
| 2 | Rosemead | 2 | 4% | $48,551 |
| 3 | Boston | 1 | 0% | $58,120 |
| 4 | Riverside | 1 | 0% | $48,007 |
Grand Valley State University
Saint Mary's College
Bowie State University
University of Florida
Wartburg College
Washington State University
San Francisco State University
Dr. Mikhila Wildey PhD: I think the ability to engage and connect with people will be very important in the field as we shift more and more to a culture that is driven by AI. Although AI can be a useful tool, it likely won’t ever fully replace the value of human interaction and connection. In addition, employers often comment that they want to see employees with strong work ethic, and I think this will continue to be the case in 3-5 years. Having a strong work ethic can separate the people that move forward in their careers to those who remain stagnant.
Dr. Mikhila Wildey PhD: My general advice for a graduate beginning their career in the field is to work hard, stay open-minded, and network! Most employees won’t stay in the same position for their entire career, and so I often tell graduates to not get too hung up on the first job needing to be the 'perfect' job for them. Often, the first job will be a place where they learn how to navigate the workplace, learn about their own strengths/weaknesses, and figure out what they like and don’t like. I encourage graduates to use this information to help them make decisions about the next steps in their career. And, if they are working hard and networking with people at their job, then opportunities will often times present themselves or be more available to them as they navigate their future career path.
Dr. Veronica Hefner: If you're able to know your passion, and your purpose, then find something that fulfills that, even if it means taking a lower paying job at first. For example, if you're really into fitness, get your foot in the door at a company that you respect and work your way up, rather than taking a higher paying job at a place you don't really like doing a job you don't really feel driven to do. Eventually, the passion for your work will motivate you to excel and that will result in achieving financial goals down the road as you are promoted. It's also good to get a master's degree because that will increase your initial salary by exponential amounts, depending on the field. Then, even if you don't land your dream job on the first try, you will have more options for promotion because you've already got the advanced degree in your portfolio.
Dr. Rochelle Daniel: My general advice to a graduate who transitions into that first professional job in the Communication field is similar to advice I give Communication students for navigating internship workspaces (Communications Internship Handbook: What HBCU Students Need to Know, 2022). Be intentional about learning the organizational or office culture, really listen to find out what is expected of you, be flexible and adaptable when there are changes in workflow, and don't be afraid to ask questions.
University of Florida
Public Relations, Advertising, And Applied Communication
Dr. Rebecca Frazer: Be eager, flexible, and willing to learn. Entry-level PR positions often involve a broad range of different tasks that may require the employee to quickly teach themselves new skills, software, and applications. Demonstrating an ability to catch on quickly and an eagerness to take on new challenges goes a long way in impressing an employer.
Dr. Penni Pier: You must be confident in the skill sets you have and negotiate for a beginning salary that is commensurate with your skills. A lot of emerging professionals shy away from negotiation (or making the right fit for that matter) because they are afraid of turning down a job. Interviews and the first series of negotiations set the tone for the relationship you will have with your employer. You also must be willing to look in geographic areas and related industries that need your skill sets to make give you the most opportunities to be choosy with your first professional position. While at your first position, it is important to make sure that your portfolio stays current, and they you are continuing to do professional development. Be proactive and learn (or enhance) any skills you find lacking. Work on client interaction and how to be a good collaborator with your colleagues. If you do these things and there is room for advancement with the organization that first hired, you this will give you a “leg up” in terms of salary potential. If there is not opportunity for advancement a first position will give you tangible work experience for your portfolio and an opportunity to practice your skills which in turn will make you more marketable if or when you decide to move on.
Michelle Galey: PR is a great profession to enter now because of the growing demand for PR professionals, varied career opportunities, growth potential, competitive salary and benefits, and work-life balance and flexibility. Plus, working in PR allows you to be creative and work with so many different software tools and platforms. With the increasing reliance on digital media and online platforms, there is a growing demand for PR professionals who can effectively navigate these channels and stay up to date with current trends and technologies. We live in an era of 24/7 communication and public scrutiny, so organizations need highly skilled PR professionals to manage and mitigate potential crises effectively. Although this is a sad reality, it provides more work for PR professionals!
Michelle Galey: From my experience being a PR practitioner myself and talking to my former PR students, it’s easy to find both rewards and challenges in the PR profession. My former students tell me that they enjoy the variety, creativity, impact, and networking opportunities in the field but that can sometimes come with high pressure, stress, unpredictability, client expectations, and mundane administrative tasks. These tasks can range from data entry to maintaining media lists and contact databases. Despite the challenges, they find the field rewarding and fulfilling, knowing they have an opportunity to grow in their careers and make significant impacts within their organizations and for their clients.
Dr. Geri Merrigan: Listening, empathy, and perspective-taking remain as important as ever, because change is the only certainty, and globalization connects us to people quite different from ourselves. That means skills for inclusive communication matter – analyzing an audience and crafting messages for diverse stakeholders. Finally, understanding the technology (especially AI) that is most consequential for your industry/sector, for Communication Studies majors, means understanding current events, reading about AI, and evaluating the credibility of what you read.
Dr. Megan Birk: I would suggest marketing the skills that come with a history degree, instead of focusing entirely on the knowledge. Both are important and valuable, but employers often indicate that the skills that come with history degrees are aligned with a wide range of jobs and careers. History jobs and jobs that recruit history majors are often more concerned about the skill set than the specific knowledge base.