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What does an ambassador do?

Updated January 8, 2025
4 min read
What does an ambassador do

Ambassadors are responsible for representing brands of the company on special meetings and promotional events. Some duties of an ambassador include meeting with other organization leaders, negotiating agreements for the relationship of two parties, monitoring international situations by being updated with current events, supporting the organization's charity and community works, and maintaining positive interactions. Ambassadors, in most cases, are sent abroad to represent their countries with foreign leaders, sharing the country's best interests and status.

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Ambassador responsibilities

Here are examples of responsibilities from real ambassador resumes:

  • Manage and mail a large inventory of CDs.
  • Require to have a good GPA, be a good role model and volunteer on and off campus.
  • Segue edit shows for several FM stations including WXXM, WZEE, WIBA, and WMAD.
  • Organize station community service events.98.7 Kiss FM.
  • Dress professionally and require to maintain a high GPA and an excellent attitude.
  • Utilize social media such as Facebook to publicize and notify prospective students of the event.
  • Alter the style of animations and video materials for company's YouTube channel and website.
  • Develop on-air slogans, create and edit videos that are featured on the stations YouTube channel.
  • Expand audience and awareness of the app so it are successful against competitors like YikYak and Instagram.
  • Work with both the performers and DJ's to provide good communication for the most guest satisfaction.
  • Organize and execute events at corporate and financial offices around NYC to increase brand awareness with corporate clientele.
  • Distribute music to DJ's, and local radio while working alongside artists and labels during concerts and promo tours.
  • Develop band brand/images utilizing Photoshop.
  • Utilize POS systems to perform financial transactions
  • Handle POS transactions accurately and efficiently.

Ambassador skills and personality traits

We calculated that 17% of Ambassadors are proficient in Patients, Ambassadors, and Customer Service.

We break down the percentage of Ambassadors that have these skills listed on their resume here:

  • Patients, 17%

    Cultivated patient-centered environment by visiting approximately 75 patients daily, providing explanations regarding diet, menu, and various services.

  • Ambassadors, 8%

    Partnered with district marketing coordinator, office manager, and other office marketing ambassadors to prioritize marketing opportunities for office locations.

  • Customer Service, 8%

    Provide spirited customer service in a high-volume shop location, create genuine interactions with clientele while actively demonstrating product knowledge and functionality

  • Cleanliness, 7%

    Assisted in the preparation and completion of accurate physical inventory; maintained standards of cleanliness and organization.

  • Product Knowledge, 6%

    Developed superior product knowledge, including ingredients, applications, and specific history.

  • Excellent Interpersonal, 6%

    Developed excellent interpersonal communication skills.

Most ambassadors use their skills in "patients," "ambassadors," and "customer service" to do their jobs. You can find more detail on essential ambassador responsibilities here:

All ambassador skills

The three companies that hire the most ambassadors are:

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Compare different ambassadors

Ambassador vs. Event representative

An event representative organizes and executes special events and marketing campaigns for special guests and clients and assists in the promotion and publicity of these events. They must ensure that all contracts, regulations, and safety details are followed and adhered to. They may also host parties, high-end tournaments, concerts and assist marketing managers in coordinating special events for tourists while exhibiting the utmost professionalism. Representatives have excellent customer service and provide feedback and solutions to management to improve sales results.

We looked at the average ambassador salary and compared it with the wages of an event representative. Generally speaking, event representatives are paid $7,218 higher than ambassadors per year.While the two careers have a salary gap, they share some of the same responsibilities. Employees in both ambassador and event representative positions are skilled in customer service, product knowledge, and powerpoint.

These skill sets are where the common ground ends though. The responsibilities of an ambassador are more likely to require skills like "patients," "ambassadors," "cleanliness," and "excellent interpersonal." On the other hand, a job as an event representative requires skills like "giveaways," "product awareness," "brand awareness," and "trade shows." As you can see, what employees do in each career varies considerably.

Event representatives tend to make the most money working in the professional industry, where they earn an average salary of $36,873. In contrast, ambassadors make the biggest average salary, $36,146, in the technology industry.On average, event representatives reach similar levels of education than ambassadors. Event representatives are 1.8% less likely to earn a Master's Degree and 0.2% less likely to graduate with a Doctoral Degree.

Ambassador vs. Bell ringer

A campus representative works for colleges and universities where their role is to promote the campus, aiming to recruit potential students. They are responsible for visiting high schools and representing the campus in different events like college fairs, reaching out to guidance counselors, and preparing materials such as brochures or presentations. Moreover, they may also communicate directly with potential recruits, assisting them by answering inquiries, discussing programs, and arranging appointments. In some universities, a campus representative may also organize and facilitate tours and other events.

On average, bell ringers earn a $13,652 higher salary than ambassadors a year.

Each career also uses different skills, according to real ambassador resumes. While ambassador responsibilities can utilize skills like "patients," "ambassadors," "cleanliness," and "product knowledge," bell ringers use skills like "god," "monetary donations," "seasonal position," and "dress code."

Average education levels between the two professions vary. Bell ringers tend to reach similar levels of education than ambassadors. In fact, they're 4.4% less likely to graduate with a Master's Degree and 0.2% less likely to earn a Doctoral Degree.

Ambassador vs. Campus representative

A brand advocate promotes a company's products or services through various methods, aiming to raise brand awareness and secure sales. Their duties usually include preparing marketing materials, demonstrating products, discussing product or service information, and answering inquiries from potential clients. A brand advocate is responsible for maintaining knowledge of what they are promoting, using their voice to grab the public's interest. Moreover, there are some brand advocates who utilize social media in promoting products, services, and the company itself.

On average scale, campus representatives bring in higher salaries than ambassadors. In fact, they earn a $4,375 higher salary per year.By looking over several ambassadors and campus representatives resumes, we found that both roles require similar skills in their day-to-day duties, such as "event planning," "powerpoint," and "public speaking." But beyond that, the careers look very different.

The required skills of the two careers differ considerably. For example, ambassadors are more likely to have skills like "patients," "ambassadors," "customer service," and "cleanliness." But a campus representative is more likely to have skills like "on-campus events," "flyers," "brand awareness," and "greek life."

Campus representatives typically earn similar educational levels compared to ambassadors. Specifically, they're 1.6% less likely to graduate with a Master's Degree, and 0.1% less likely to earn a Doctoral Degree.

Ambassador vs. Brand advocate

Brand advocates typically earn lower pay than ambassadors. On average, brand advocates earn a $23 lower salary per year.While their salaries may vary, ambassadors and brand advocates both use similar skills to perform their duties. Resumes from both professions include skills like "customer service," "product knowledge," and "event planning. "Each job also requires different skills to carry out their responsibilities. An ambassador uses "patients," "ambassadors," "cleanliness," and "excellent interpersonal." Brand advocates are more likely to have duties that require skills in "business plan," "drive sales," "product line," and "retail locations. "In general, brand advocates hold similar degree levels compared to ambassadors. Brand advocates are 0.2% more likely to earn their Master's Degree and 0.3% less likely to graduate with a Doctoral Degree.

Types of ambassador

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.