American Family Insurance Overview

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Organization Type
For more than 85 years, American Family Insurance has built its reputation on sound principles. We strive to provide you industry-leading service, exceptional claims experience and products that build long-term relationships. This is accomplished by treating policyholders fairly in a helpful and caring way and making it easy and convenient to work with us. We know our customers like family. American Family Insurance thrives by conducting its business in accordance with the highest ethical standards and the law at all times. Integrity is part of our culture and always has been. The reputation we enjoy and trust-based relationships we have built with our customers are determined by the example set by management and the character and good judgment exercised at all levels of our organization. It's a way of doing business that our customers have come to expect from us and a standard that we continue to live up to.
The staff at American Family Insurance come from unusually diverse demographic backgrounds. The company is 59.0% female and 32.1% ethnic minorities. The diversity in American Family Insurance employees extends to employee political beliefs. Its employees are politically diverse and represent a balanced blend of political orientations, with 51.5% Democrats and 47.7% Republicans. Despite their political differences, employees at American Family Insurance seem to be happy. The company has great employee retention with staff members usually staying for 4.7 years. The average employee at American Family Insurance makes $52,133 per year. Pay at American Family Insurance is significantly lower than some of its highest paying competitors, like Legg Mason, Citi, and Piper Jaffray, which pay $84,387, $75,483, and $73,442, respectively.
Based in Madison, WI, American Family Insurance is an industry leader with 11,307 employees and an annual revenue of $12.2B.

The Organization’s Mission

To inspire, protect and restore dreams.


Employee Reviews

Based On 7 Ratings

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Job Openings
380 Positions
Average Salary
$52,133 yearly

American Family Insurance Reviews

Employee Reviews

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Employee Reviews

Aug 2020

Availability for training, support center, flexible fridays


Growth minimized


Flexible fridays

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Jul 2020

we are encouraged to follow our dream and the support to reach our personal goals are nurtured and facilitated

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Feb 2020

Most of the people I work with


I work all the time. After a full day in the office I usually have to log on at night and most weekends. Absolutely no work life balance


The location I work at is very close to my home.

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The Culture At American Family Insurance

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The Team At American Family Insurance

Key People

Jack Salzwedel - Wikipedia

Herman Wittwer

American Family Insurance Rankings

American Family Insurance is ranked #59 on the Best Insurance Companies to Work For in America list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

American Family Insurance Salaries

Salary Score
The national average salary for an American Family Insurance employee in the United States is $52,133 per year. Employees in the top 10 percent can make over $97,000 per year, while employees at the bottom 10 percent earn less than $27,000 per year.
Average American Family Insurance Salary
$25.06 hourly
Updated March 16, 2023
Average Employee Earnings

Highest Paying Jobs At American Family Insurance

American Family Insurance Diversity

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

American Family Insurance Gender Distribution


Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for American Family Insurance. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:

  • American Family Insurance has 11,307 employees.

  • 59% of American Family Insurance employees are women, while 41% are men.

  • The most common ethnicity at American Family Insurance is White (68%).

  • 12% of American Family Insurance employees are Hispanic or Latino.

  • 9% of American Family Insurance employees are Asian.

  • The average employee at American Family Insurance makes $52,133 per year.

  • American Family Insurance employees are most likely to be members of the democratic party.

  • On average, employees at American Family Insurance stay with the company for 4.7 years.

Biggest American Family Insurance Locations

RankCityJob CountAvg. Salary
1Chicago, IL29$52,158
2New York, NY28$60,711
3Phoenix, AZ19$51,179
4Philadelphia, PA13$52,660
5Seattle, WA11$57,522
6Jacksonville, FL10$49,578
7Los Angeles, CA9$58,352
8Houston, TX3$52,461
9Dallas, TX3$51,899
10Indianapolis, IN3$49,237

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American Family Insurance Employee Political Affiliation

American Family Insurance employees are most likely to be members of the Democratic Party. The largest donation made to a political party by an American Family Insurance employee was by Lynn Christiansen. Lynn Christiansen donated $18,100 to the Democratic Party.

American Family Insurance


Democratic Party

51.5 %

Republican Party

47.7 %

Green Party

0.8 %
Employee Political Donations
NameJob TitlePartyDonation
Lynn ChristiansenProgrammerDemocratic Party$18,100
Jack SalzwedelPresident, CooRepublican Party$17,100
Gregory PflugerAssistant Vice PresidentDemocratic Party$5,500
Paulette CarlettaCustomer Service RepresentativeDemocratic Party$5,339
Cory RichardsInsurance AgentDemocratic Party$5,000
DAN ReedConsultantDemocratic Party$5,000
Christopher IglarLawyerRepublican Party$5,000
John McMorrisSales ManagerRepublican Party$4,500
Richard MooreAgentRepublican Party$4,000
Telisa YancyMarketing DirectorDemocratic Party$3,750
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American Family Insurance Employment Videos

American Family Insurance Financial Performance

Performance Score
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Highest Paying American Family Insurance Competitors

Based on our research, similar companies to American Family Insurance are Legg Mason, Citi, and Piper Jaffray. Employees at Legg Mason earn more than most of the competition, with an average yearly salary of $84,387. The salaries at Citi average $75,483 per year, and the salaries at Piper Jaffray come in at $73,442 per year.

Frequently Asked Questions about American Family Insurance

When was American Family Insurance founded?

American Family Insurance was founded in 1927.

How many Employees does American Family Insurance have?

American Family Insurance has 11,307 employees.

How much money does American Family Insurance make?

American Family Insurance generates $12.2B in revenue.

What industry is American Family Insurance in?

American Family Insurance is in the insurance industry.

What is American Family Insurance's mission?

American Family Insurance's mission statement is "To inspire, protect and restore dreams."

What type of company is American Family Insurance?

American Family Insurance is a private company.

Who are American Family Insurance's competitors?

American Family Insurance competitors include BCS Financial, UnitedHealth Group, Anthem, Liberty Northwest Insurance Corp, Primerica, Jackson, Prudential Retirement Insurance And Annuity Co On Behalf Of Its Separate Account Ssa-4642 Fire, Citi, Legg Mason, Piper Jaffray, State Farm, GEICO, Amica Insurance, Farmers Insurance, Shelter Insurance, Allstate, Progressive, Aflac, Liberty Mutual Insurance, Mutual of Omaha.

Who works at American Family Insurance?

Jack Salzwedel - Wikipedia (CEO)

Herman Wittwer (Founder)

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Zippia gives an in-depth look into the details of American Family Insurance, including salaries, political affiliations, employee data, and more, in order to inform job seekers about American Family Insurance. The employee data is based on information from people who have self-reported their past or current employments at American Family Insurance. The data on this page is also based on data sources collected from public and open data sources on the Internet and other locations, as well as proprietary data we licensed from other companies. Sources of data may include, but are not limited to, the BLS, company filings, estimates based on those filings, H1B filings, and other public and private datasets. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions or for the results obtained from the use of this information. None of the information on this page has been provided or approved by American Family Insurance. The data presented on this page does not represent the view of American Family Insurance and its employees or that of Zippia.

American Family Insurance may also be known as or be related to American Family Insurance, American Family Insurance Group, American Family Insurance Mutual Holding Company and American Family Mutual Insurance Company, S.I.