American Family Insurance history

1930's 1930 – The company establishes the National Mutual Casualty Company, focused on protecting non-farmers.

1933 – National Mutual and Farmer’s Mutual merge, and Farmer’s Mutual enters Minnesota.

1935 – Farmers Mutual establishes the State Farm Mutual Insurance Company of Madison, Wisconsin, which quickly becomes the state’s fastest-growing windstorm company.

1957 – Farmers Mutual introduces sickness and accident insurance – and receives forty applications on the first day alone.

1958 – The company introduces homeowners insurance and opens the highly successful American Family Life Insurance Company, which expands to ten states within the year.

1959 – Farmers Mutual enters the age of the computer.

In 1963, Farmers Mutual changed its name to American Family Mutual Insurance Company to reflect its broader customer base.

1975 – American Family introduces Commercial Lines and becomes the fifth-largest mutual auto insurer.

1977 – The company celebrates 50 years in business with 2.3 million policies and 2,360 agents.

1981 – American Family reaches a new milestone of financial strength, with assets surpassing $1 billion.

1985 – The company establishes American Family Brokerage, Inc. to serve policyholders by finding insurers to cover hard-to-place risks.

1987 – A centralized CAT program is developed, in order to efficiently help customers affected by catastrophic storms and disasters.

1992 – Policyholders’ surplus exceeds $1 billion.

1994 – American Family rolls out its one-of-a-kind catastrophe trailer.

2005 – American Family and the Green Bay Packers raise more than $1 million for breast cancer prevention, treatment and research through the sale of pink Packers caps.

2007 – American Family Children’s Hospital in Madison, Wisconsin, celebrates its grand opening, with American Family serving as the lead donor.

2011 — American Family launches the "Dreams Protected" campaign, challenging people to reflect on the most valuable thing they can ever own — their dreams.

2012 — American Family Insurance acquires the Nashville-based Permanent General Companies and other subsidiaries of the PGC Holdings Corp.

2013 – American Family brings Homesite, a Boston-based direct homeowners insurance provider, into its portfolio.