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American Frozen Foods history
American Frozen Foods company history timeline
His interest in this process finally produced the double belt freezer in 1928 and soon after the brand launched a line of frozen foods to consumers.
In 1929, his business was sold and became General Foods.
By 1933, 516 stores were selling the frozen food with better equipment to store the product.
Birds Eye started a version of the tv dinner in 1939 however it was a single dish, not a complete meal.
In 1944, he leased the first insulated railroad cars so that he could ship his products nationwide.
1946, 104–9, 178–82; “Frozen Food Enters Selling Era,” Business Week, 4 Jan.
1949): 195, 219; J. L. Heid, “Frozen Concentrated Orange Juice,” Fruit Products Journal and American Food Manufacturer (Apr.
1949): 39; “Home Freezer Sales Are Setting New Records,” QFF (Aug.
1949): 93; “The Fabulous Market for Food,” Fortune, Oct.
1950): 35; “Retail Frozen Food Prices Declined 3.9% in Past Year,” QFF (Dec.
1951): 37; “It Isn't Quite Fair, Is It?” QFF (Jun.
62 Carl Dipman, “Better Take a Good Look at the Freezer-Food Business,” Progressive Grocer (July 1952): 88; “‘Stock Your Freezer’ Month Launches Oct.
69 “Who Uses Frozen Foods?” FFF (1952): 51.
Earley-Freezer-image History of Frozen FoodFirst Ready Meal The volume of frozen food products on the market took off rapidly and the first frozen ready meal hit the freezer aisles in 1953.
The company did try a limited run of frozen green peas in 1953 but found “the lack of profit generally throughout the industry in frozen peas, has determined us not to expand this operation at the present time.” Green Giant Company, Annual Report, 1953, 3–4.
1953): 39; “Are B Grade Brands Coming Back?” QFF (Aug.
In 1954, the company adapted some of Birdseye's freezing techniques, a segmented aluminum tray -- that was being used for airline food -- turkey, potatoes, vegetables, a clever name and a huge advertising budget to create the first "TV Dinner." It was a product whose time had come.
15 “More Mechanical Reefers for Frozen Food Transportation,” FFF (1954): 97.
40 The published study appeared in a refereed science journal: Burger, Marie et al. , “Nutrients in Frozen Foods, Vitamin, Mineral, and Proximate Composition of Frozen Fruits, Juices, and Vegetables,” Journal of Agricultural and Food Chemistry 4 (May 1956): 418–25CrossRefGoogle Scholar.
Clarance Birdseye died on October 7, 1956 from a heart attack at the Gramercy Park Hotel in New York City.
42 “The Wisconsin Study of Frozen Food Nutritional Values,” FFF (1957): 66–71.
1958): 27; “Future of Frozen Foods Is in Higher Quality, Higher Priced Products,” QFF (Sept.
By 1959, Americans were spending $2.7 billion annually on frozen foods.
77 “Motivation Research and Frozen Foods,” QFF (June 1960): 29.
95 Bingham, John E., Kramlich, C. Richard, and Leland, John D. Jr, Are Frozen Foods Profitable for Supermarkets? (Boston, 1960)Google Scholar.
91 “Children's Preferences Determine Growth of Many Frozen Items,” QFF (June 1961): 40–2.
96 “Just How Profitable Is the Frozen Food Department?” QFF (May 1962): 174.
59 Simpson, Jean I., The Frozen Food Cook Book and Guide to Home Freezing, 2nd ed. (New York, 1962), 29, 205Google Scholar.
23 Brand, Edward A., Modern Supermarket Operation (New York, 1963), 53, 54Google Scholar.
The problem of urban black access to cheap, quality food would become even more pronounced after many chains fled inner cities following the 1967–68 riots.
The series was eventually collected, revised, and republished as Van Arsdel, Wallace B., Copley, Michael Joseph, and Olson, Robert L., Quality and Stability of Frozen Foods: Time, Temperature Tolerance and Its Significance (New York, 1969)Google Scholar.
See Marion, Donald R., Supermarkets in the City (Amherst, 1977)Google Scholar.
Findus launched calorie counted Lean Cuisine (note the microwaveable packaging). McCain boosted the healthy profile of its pioneering Oven Chips in 1988 with the introduction of Sunflower Oil.
Levenstein, Harvey, Revolution at the Table: The Transformation of the American Diet (New York, 1988)Google Scholar.
8 Wilde, “Industrialization of Food Processing”; Levenstein, Harvey, Paradox of Plenty: A Social History of Eating in Modern America (New York, 1993), 106–8Google Scholar; “Frozen Foods: Interim Report,” Fortune, Aug.
5 Frank, Thomas, The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism (Chicago, 1997)CrossRefGoogle Scholar.
Zunz, Olivier, Schoppa, Leonard, and Hiwatari, Nobuhiro (New York, 2002), 130–53Google Scholar.
First published in 2007.
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