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Working At American Girl

Zippia Score 4.1

American Girl overview

American Girl is an American line of 18-inch dolls released in 1986 by Pleasant Company. The dolls portray eight- to twelve-year-old girls of a variety of ethnicities. They are sold with accompanying books told from the viewpoint of the girls.
Founded in 1986, American Girl is an established company that loves to hire graduates from Madison Area Technical College, with 12.1% of its employees having attended Madison Area Technical College. American Girl has established itself as a great place to work in Wisconsin, and it is number 4 on Zippia's list of Best Companies to Work for in Middleton, WI. The average employee at American Girl makes $46,456 per year. Pay at American Girl is significantly lower than some of its highest paying competitors, like The Mizzou Store, Kenneth Cole Productions, and The Children's Place, which pay $66,049, $61,378, and $58,066, respectively.
Based in Wisconsin, American Girl is a key player in the hospitality industry with 1,915 employees and an annual revenue of $206.1M.

The Organization’s Mission

American Girl's mission is to be a trusted partner in building girls of strong character.


Consumer Goods





Founded in



Middleton, WI



Organization Type


Is This Your Company?

The team at American Girl

Key People
  • Pleasant Rowland (founder)
  • Mattel (owner)

What do people say about American Girl


Zippia Official LogoZippia UserDecember 2019

What Do You Like About Working There?

The company really cares about their employees Show More


Zippia Official LogoZippia UserApril 2019

What Do You Like About Working There?

Chance to grow and development as a leader and focus on teamwork and collaboration
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American Girl Rankings

American Girl is ranked #32 on the Best Hospitality Companies to Work For in Wisconsin list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

American Girl Salaries

How much does American Girl pay?
The national average salary for an American Girl employee in the United States is $46,456 per year. Employees in the top 10 percent can make over $114,000 per year, while employees at the bottom 10 percent earn less than $18,000 per year.
Salary Score
Average Employee Earnings

American Girl Salaries By Job Title

While the average employee salary at American Girl is $46,456, there is a big variation in pay depending on the role. Some of the job titles with high salaries at American Girl are Hair Stylist, Senior Graphic Designer, Operations Specialist, and Loss Prevention Agent. A worker with the title Hair Stylist salary at American Girl can earn an average yearly salary of $88,828. To get a better sense of the salaries at American Girl, other roles such as Server and Picker And Packer can be considered as well. For comparison, the title Server at American Girl earns $13,651 per year.

American Girl careers

On average, employees at American Girl stay with the company for 1.7 years. Employees most commonly join American Girl after leaving Macy's. When they leave American Girl, they most frequently get their next job at Walmart.

Average Length of Employment
Applebee's1.9 years

American Girl

1.7 years
Top Employers Before American Girl
Macy's12.1 %
Target9.8 %
Walmart8.4 %
Show More
Top Employers After American Girl
Walmart13.1 %
Macy's12.4 %
Target8.8 %
Amazon5.9 %
Show More

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American Girl Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


$100M - $1B

Founded in


Organization type


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American Girl Competitors

Competitors of American Girl include The Mizzou Store, Kenneth Cole Productions, and The Children's Place. The wages at The Mizzou Store average higher than the other similar companies, where the median salary is $66,049 per year. The salaries at Kenneth Cole Productions average $61,378 per year, and the salaries at The Children's Place come in at $58,066 per year.

Frequently Asked Questions about American Girl

When was American Girl founded?

American Girl was founded in 1986.

How many Employees does American Girl have?

American Girl has 1,915 employees.

How much money does American Girl make?

American Girl generates $206.1M in revenue.

What industry is American Girl in?

American Girl is in the consumer goods industry.

What is American Girl's mission?

American Girl's mission statement is "American Girl's mission is to be a trusted partner in building girls of strong character."

What type of company is American Girl?

American Girl is a private company.

Who are American Girl's competitors?

American Girl competitors include Duluth Trading Co., Texas Roadhouse, Applebee's, Cheddar's Inc., Red Lobster, Carter's, Bealls Outlet, K & G Fashion Superstore, Steve & Barry's, Quaker Steak & Lube, Perkins Restaurant & Bakery, Rugged Wearhouse, HMS Holdings, Golden Corral, Margaritaville, The Children's Place, Kenneth Cole Productions, Hooters, The Old Spaghetti Factory, The Mizzou Store.

Who works at American Girl?

Pleasant Rowland (founder)

Mattel (owner)

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You can find out what it is like to work at American Girl, also known as AMERICAN GIRL BRANDS LLC, American Girl, American Girl Brands LLC and American Girl Brands, LLC.

Zippia gives an in-depth look into the details of American Girl, including salaries, political affiliations, employee data, and more, in order to inform job seekers about American Girl. The employee data is based on information from people who have self-reported their past or current employments at American Girl. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of American Girl and its employees or that of Zippia.