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American Safety Razor Co history
American Safety Razor Co company history timeline
In 1906, abandoning the wedge-blade design, they introduced the standard single edge rib-back blade that is still used today.
Gem & Ever-Ready merge in 1906 and is incorporated as the American Safety Razor Company.
Despite a flood of imitators, the Gillette Company was a success, and King Gillette retired from management in 1913.
In December 1919 The Safetee Soap Corporation formed as a subsidiary of American Safety Razor Corporation and produced a line of shaving soaps, creams, powders, talc and aftershave lotions to complement the safety razor business.
Burma-Shave was a brand of shaving cream developed in 1925 by Minnesota entrepreneur Clinton Odell from his father's liniment made of camphor, cassia, and cajeput oils--a recipe reputedly offered to his grandfather by an old sea captain.
While King Gillette's personal fortune was ruined after the 1929 stock market crash, the Gillette Company still exists as a subsidiary of the Proctor & Gamble Company.
By 1942, it had introduced and popularized the phrase five o'clock shadow.
In 1953, it acquired the Pal, Treet and Personna brands after purchasing the Pal Blade Company.
In 1954 the factory relocated to Staunton, Virginia, after the Brooklyn City Planning Commission's planned civic center encroached on the factory with plans to redevelop the industrial area into office and residential use.
Seeking diversification, Philip Morris acquired American Safety Razor in 1960.
In 1963 American Safety Razor became the first maker of stainless steel blades, which were sold under the Personna brand name.
In 1968, Philip Morris purchased the Burma-Vita Company, makers of Burma-Shave.
In 1970, the first blade made with tungsten steel was introduced, the Personna 74.
In 1974 American Line Brand of industrial products was introduced, expanding the company into industrial blades.
In 1977, executives purchased Personna American Safety Razor Company from Philip Morris in a management buyout.
Then, in 1989 ASR was acquired for $140 million in cash by John W. Jordan, seven years after he set up the Jordan Company and entered the leveraged buyout business.
The suit was settled in 1990 and the ASR was required to sell certain equipment and terminate a non-compete agreement.
Complicating their legal and financial difficulties, in June 1992 ASR was faced with a patent infringement suit brought against them by Warner-Lambert Company.
During 1992 Ardell's business was consolidated with that of its parent, adding restructuring expenses of approximately $2 million.
In June 1993 the company sold 5,000,000 shares of common stock in its initial public offering, receiving net proceeds of $54.8 million.
Finally, by the end of 1993 ASR was in the black, and positioned to focus on long-term objectives: developing new products, establishing an international presence, and improving its branded shaving product business.
Lady MBC, which uses the same patented moving blade technology to protect a woman's sensitive skin, was introduced in 1995.
By 1995 sales and operating income were the highest in the company's 120-year history.
In 1996 ASR expanded its shaving razor and blade manufacturing capabilities when it acquired Bond-America Israel Blades, Inc., manufacturers and distributors of private-brand and value-brand shaving razors and blades.
In April 1997 ASR completed its acquisition of The Cotton Division of American White Cross, Inc. for $9.8 million.
ASR's first quarter of 1997 showed record financial results over previous first quarters, with sales of domestic private-brand shaving products and international shaving products experiencing double-digit increases.
Energizer Holdings bought American Safety Razor in November 2010 for US$301 million.
In late 2010, ASR was acquired by Edgewell, the owner of the Schick and Wilkinson razor brands.
In 2015, Energizer Holdings spun off the personal care division as Edgewell Personal Care.
"American Safety Razor Company ." International Directory of Company Histories. . Retrieved June 21, 2022 from Encyclopedia.com: https://www.encyclopedia.com/books/politics-and-business-magazines/american-safety-razor-company
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American Safety Razor Co may also be known as or be related to AMERICAN SAFETY RAZOR CO, American Safety Razor Co and American Safety Razor Company.