Where do you want to work?
Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
Average Length of Employment
Top Careers Before Analyst Sales
Top Careers After Analyst Sales
Hispanic or Latino11.1%
Black or African American0.7%
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University of Phoenix17.4%
New York University6.0%
Michigan State University6.0%
Pennsylvania State University5.4%
University of Arkansas, Fayetteville5.4%
Texas A&M University4.7%
University of Texas at Austin4.3%
San Jose State University3.7%
Western Michigan University3.7%
George Washington University3.3%
University of Connecticut3.3%
Southern New Hampshire University3.3%
University of California - Irvine3.0%
Georgia State University3.0%
University of Southern California3.0%
Unfortunately we don’t have enough data for this section.
|Job Title||Company||Location||Start Date||Salary|
|Functional Analyst-Sales Compensation||Quality It Source, LLC||East Brunswick, NJ||Apr 28, 2016||$129,334|
|Business Analyst-Sales Operations||Autodesk, Inc.||San Rafael, CA||Nov 30, 2015||$124,000|
|Sales Insights Analyst||Google Inc.||Mountain View, CA||Sep 18, 2014||$115,000|
|Oracle Functional Analyst-Sales Cluster||Arrow Electronics, Inc.||Englewood, CO||Jan 10, 2014||$110,000|
|Senior Analyst, Sales Strategy and Operations||Salesforce.Com||San Francisco, CA||May 10, 2016||$109,830|
|Sales Insights Analyst||Shire Human Genetic Therapies Inc.||Lexington, MA||Jun 16, 2016||$109,110|
|SR. Analyst, Sales Strategy & Operations||Salesforce.Com, Inc.||San Francisco, CA||Feb 03, 2014||$105,000|
|SR. Analyst-Sales Strategy and Operations||Salesforce.Com, Inc.||San Francisco, CA||Jun 15, 2015||$105,000|
|SAP Analyst-Sales and Distribution||Flint Group||Plymouth, MI||Mar 10, 2016||$104,062|
|Lead Analyst, Sales Planning||Broadridge Financial Solutions, Inc.||New York, NY||Dec 13, 2014||$101,000|
|Senior Analyst, Sales Force Effectiveness||Medimmune, LLC||Gaithersburg, MD||Jul 22, 2013||$100,000|
|Senior Analyst, Sales Strategy and Technology||Leapset, Inc.||Redwood City, CA||Jul 20, 2013||$100,000|
|SAP Functional Analyst-Sales & Distribution||Tate & Lyle Americas LLC||Hoffman Estates, IL||Jan 10, 2015||$100,000 -
|SR. Analyst, Sales Order Management||Omnicell, Inc.||Mountain View, CA||Oct 01, 2013||$82,400|
|Analyst, Sales Strategy||Salesforce.Com, Inc.||San Francisco, CA||Aug 15, 2015||$82,000|
|Sales Analyst||Doble Engineering Company||Watertown Town, MA||Oct 02, 2015||$81,500|
|Senior Analyst, Sales Strategy||American Airlines, Inc.||Fort Worth, TX||Feb 22, 2016||$81,349 -
|Senior Analyst, Sales Strategy||American Airlines, Inc.||Fort Worth, TX||Aug 23, 2016||$81,349 -
|Analyst, Global Markets/Rates Sales||Barclays Capital Inc.||New York, NY||Sep 10, 2014||$80,000|
|Data Analyst-Sales Operations||Glassdoor, Inc.||Mill Valley, CA||Sep 01, 2015||$80,000|
|Analyst, Sales Operations-Cross Platform||Parallels, Inc.||Renton, WA||Feb 02, 2015||$80,000|
|Sales Analyst||Sakar International, Inc.||Edison, NJ||Sep 09, 2015||$66,221|
|Sales Analyst (Market Research Analyst)||Reckitt Benckiser LLC||Franklin, TN||Aug 29, 2016||$66,160|
|Sales Analyst (Market Research Analyst)||Reckitt Benckiser LLC||Charlotte, NC||Aug 12, 2015||$65,650|
|Analyst, Sales Operations||ASE (U.S.) Inc.||Sunnyvale, CA||Jul 25, 2016||$65,062|
|Programmer Analyst-Sales Force||EZEN Computer Services Inc.||Livonia, MI||Jan 11, 2016||$65,000|
|Sales Analyst (Market Research Analyst)||Reckitt Benckiser LLC||Rogers, AR||Aug 12, 2015||$65,000|
|Sales Analyst||Goodman Manufacturing Company, L.P.||Houston, TX||Apr 07, 2014||$65,000|
|Analyst, Sales Operations-Cross Platform||Parallels, Inc.||Renton, WA||Mar 01, 2015||$65,000 -
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