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Become An Analyst Sales

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Working As An Analyst Sales

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $70,622

    Average Salary

What Does An Analyst Sales Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become An Analyst Sales

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Analyst Sales Jobs

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Analyst Sales Career Paths

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Help others decide if this is a good career for them

Average Length of Employment
Category Analyst 2.8 years
Commercial Analyst 2.8 years
Pricing Analyst 2.6 years
Analyst 2.4 years
Market Analyst 2.1 years
Marketing Analyst 2.1 years
Analyst Sales 2.0 years
Assistant Analyst 1.9 years
Analyst Internship 0.5 years
Top Employers Before
Internship 7.6%
Analyst 5.6%
Accountant 4.3%
Manager 3.3%
Top Employers After
Analyst 5.6%
Consultant 4.5%
Manager 3.4%

Do you work as an Analyst Sales?

Analyst Sales Demographics

Gender

Male

49.7%

Female

47.9%

Unknown

2.4%
Ethnicity

White

58.1%

Hispanic or Latino

15.8%

Asian

11.4%

Black or African American

10.4%

Unknown

4.3%
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Foreign Languages Spoken

Spanish

38.4%

French

11.6%

Mandarin

8.3%

Portuguese

5.6%

Chinese

5.6%

German

5.6%

Russian

4.2%

Japanese

4.2%

Korean

3.2%

Cantonese

2.8%

Italian

1.9%

Hindi

1.4%

Greek

1.4%

Urdu

1.4%

Turkish

0.9%

Romanian

0.9%

Thai

0.9%

Persian

0.9%

Cree

0.5%

Bulgarian

0.5%
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Analyst Sales Education

Schools

University of Phoenix

16.3%

University of Arkansas, Fayetteville

6.6%

Northeastern University

6.2%

Michigan State University

5.8%

Pennsylvania State University

5.8%

DePaul University

5.8%

New York University

5.4%

Western Michigan University

4.7%

Villanova University

4.3%

Texas A&M University

4.3%

University of North Texas

3.9%

Drexel University

3.9%

University of California - Irvine

3.5%

San Francisco State University

3.5%

Fordham University

3.5%

University of Southern California

3.5%

San Jose State University

3.5%

University of Central Florida

3.5%

Ohio State University

3.1%

NorthWest Arkansas Community College

3.1%
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Majors

Business

36.0%

Finance

11.5%

Marketing

10.0%

Accounting

7.6%

Management

6.0%

Economics

5.1%

Communication

3.5%

Psychology

2.6%

Computer Science

2.5%

Political Science

2.2%

Human Resources Management

1.5%

History

1.5%

Management Science

1.3%

Project Management

1.3%

Computer Information Systems

1.3%

Law

1.3%

Criminal Justice

1.3%

Education

1.2%

International Business

1.1%

English

1.1%
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Degrees

Bachelors

51.4%

Masters

26.6%

Other

12.7%

Associate

4.6%

Certificate

3.2%

Doctorate

1.0%

Diploma

0.4%

License

0.1%
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Internship
Temporary

Real Analyst Sales Salaries

Job Title Company Location Start Date Salary
Sales Excellence BIZ Analyst Microsoft Corporation Redmond, WA Oct 15, 2012 $138,788
Sales Insights Analyst Google Inc. Mountain View, CA Sep 18, 2014 $115,000
Sales Analyst Aruze Gaming America, Inc. Las Vegas, NV Nov 28, 2011 $112,500
Sales Insights Analyst Shire Human Genetic Therapies Inc. Lexington, MA Jun 16, 2016 $109,110
Lead Analyst, Sales Planning Broadridge Financial Solutions, Inc. New York, NY Dec 13, 2014 $101,000
Analyst, Sales PDT Partners, LLC New York, NY Oct 01, 2011 $100,000
Sales Analyst SG Americas Securities, LLC New York, NY Jul 10, 2015 $90,000
Sales Analyst SG Americas Securities, LLC New York, NY Aug 01, 2015 $90,000
Latin American Sales Analyst Tradermac Corporation Key Biscayne, FL Oct 01, 2013 $87,383
Analyst, Fixed Income Sales & Trading TD Securities (USA) LLC New York, NY Jan 09, 2016 $85,000
Sales Analyst SG Americas Securities, LLC New York, NY Sep 15, 2015 $85,000
Analyst, Sales & Trading Fixed Income TD Securities (USA) LLC New York, NY Oct 08, 2016 $85,000
Analyst, Sales Strategy Salesforce.Com, Inc. San Francisco, CA Aug 15, 2015 $82,000
Sales Analyst Doble Engineering Company Watertown Town, MA Oct 02, 2015 $81,500
Sales Analyst Sakar International, Inc. Edison, NJ Feb 09, 2016 $69,288
Sales Analyst Freeport Minerals Corporation Phoenix, AZ Oct 09, 2014 $68,000
Analyst, Equity Derivative Sales UBS Securities LLC New York, NY Sep 12, 2014 $67,500 -
$70,000
Sales Analyst Goodman Manufacturing Company, L.P. Houston, TX Aug 19, 2015 $67,275
Analyst, Sales and Trading The Bank of Nova Scotia New York, NY Aug 12, 2015 $66,500 -
$70,000
Sales Analyst (Market Research Analyst) Reckitt Benckiser LLC Parsippany-Troy Hills, NJ Dec 08, 2016 $66,300
Sales Analyst Sakar International, Inc. Edison, NJ Sep 09, 2015 $66,221
Sales Analyst (Market Research Analyst) Reckitt Benckiser LLC Franklin, TN Aug 29, 2016 $66,160
Analyst, Sales & Marketing National Union Fire Insurance Company of Pittsburgh, Pa. San Francisco, CA Jan 09, 2016 $60,000
Sales Analyst Solon Corporation Phoenix, AZ Sep 05, 2013 $60,000
Sales Analyst Cardlytics Inc. Atlanta, GA Sep 03, 2015 $60,000
Sales Analyst Advance Watch Company, Ltd. New York, NY Dec 11, 2012 $58,906 -
$80,000
Analyst, Foreign Exchange Sales, Americas Treasury Mizuho Corporate Bank, Ltd. New York, NY Oct 01, 2012 $58,600
Sales Analyst Hospira, Inc. Lake Forest, IL May 06, 2013 $58,053 -
$78,000
Analyst, Sales & Alliances Strategy & Analytics Hawaiian Airlines, Inc. Urban Honolulu, HI Jun 08, 2016 $57,200 -
$70,000
Sales Analyst Peopleserve, Inc. Maynard, MA Sep 14, 2011 $56,349

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Top Skills for An Analyst Sales

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  1. Product Line
  2. Financial Statements
  3. Database
You can check out examples of real life uses of top skills on resumes here:
  • Gather input from appropriate marketing managers to update order writing allocations for specific product lines.
  • Assisted in the review of monthly financial statements, including the sales variance analysis reports.
  • Monitored licensing to ensure compliance with California Alcohol & Beverage Control regulations, kept database, and monitored product inventory.
  • Generate and analyze weekly sales reports for sales director and CEO to track effectiveness of phone and e-mail sales strategy.
  • Analyze sales data for evaluating and measuring sales performance in management decision-making.

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Top 10 Best States for Analyst Sales

  1. Delaware
  2. New York
  3. New Jersey
  4. Rhode Island
  5. Massachusetts
  6. Virginia
  7. Minnesota
  8. District of Columbia
  9. California
  10. Texas
  • (53 jobs)
  • (905 jobs)
  • (332 jobs)
  • (42 jobs)
  • (499 jobs)
  • (727 jobs)
  • (251 jobs)
  • (247 jobs)
  • (1,665 jobs)
  • (836 jobs)

Top Analyst Sales Employers

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