What does an analyst sales do?

Analyst sales, or a sales analyst, is an individual who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses. They develop and provide market intelligence data solutions for the sales team to maximize territory sales efforts. Sales analysts must also maintain a business relationship with key account top management to deliver outstanding customer service and assistance.
Analyst sales responsibilities
Here are examples of responsibilities from real analyst sales resumes:
- Create and manage exceptional replenishment relationships with Wal-mart and Sam's.
- Manage the entire RFQ process from start to finish including sourcing analysis, quote analysis, down select, and pricing.
- Utilize VBA to automate tasks and increase productivity by significantly decreasing report completion time.
- Analyze account specific POS data to determine titles for pocket placement and promotional opportunities to achieve company and client expectations.
- Provide category analysis in PowerPoint format for use in buyer presentations.
- Maintain issues database in SharePoint.
- Create a weekly PowerPoint sales summary for senior management.
- Maintain, analyze and update all current and future KPIs.
- Create them through PSA files through JDA and also help execute in store resets.
- Create store level plannograms to optimize assortment efficiencies and maximize sales using JDA Prospace.
- Subject matter expert in rest of market information to train peers in syndicate, panel, & spectra data.
- Used CPFR to maintain Wal-Mart desire inventory levels and in-stocks for both warehouses and stores for approximately 180 skus.
- Provide market, competitive and business intelligence to marketing professionals to bolster sales of SCM, ERP and CRM systems.
- Create and manipulate structured query language (SQL) queries to retrieve data from corporate mainframe and data warehouse environments.
- Develop database objects, including tables, views and materialize views using SQL, as well as query optimization for efficiency.
Analyst sales skills and personality traits
We calculated that 7% of Analyst Sales are proficient in Salesforce, Customer Service, and Data Analysis. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.
We break down the percentage of Analyst Sales that have these skills listed on their resume here:
- Salesforce, 7%
Approved sales opportunity requests, measured and reported sales opportunity progress via SalesForce.
- Customer Service, 7%
Developed and maintained strong business relationship with key account top management to deliver results, providing outstanding customer service and assistance.
- Data Analysis, 6%
Prepared and automated various types of system reporting and data analysis, including extensive Access/Excel forecast reporting to upper management levels.
- CRM, 6%
Provided market, competitive and business intelligence to marketing professionals to bolster sales of SCM, ERP and CRM systems.
- Sales Data, 5%
Analyzed sales data to assist management in determining methods to increase cash flow and profitability.
- Strong Analytical, 4%
Earned top reputation for strong analytical skills, as well as for efficiency in reporting information to upper management.
Most analyst sales use their skills in "salesforce," "customer service," and "data analysis" to do their jobs. You can find more detail on essential analyst sales responsibilities here:
Detail oriented. The most essential soft skill for an analyst sales to carry out their responsibilities is detail oriented. This skill is important for the role because "market research analysts must pay attention to minutiae to evaluate data." Additionally, an analyst sales resume shows how their duties depend on detail oriented: "prepare detailed financial analysis using str / argus valuation software and proprietary excel models. "
Analytical skills. Many analyst sales duties rely on analytical skills. "market research analysts must evaluate large amounts of data and information related to market conditions.," so an analyst sales will need this skill often in their role. This resume example is just one of many ways analyst sales responsibilities rely on analytical skills: "created and maintained sku level database with dashboard visualization for internal use. "
Communication skills. Another skill that relates to the job responsibilities of analyst sales is communication skills. This skill is critical to many everyday analyst sales duties, as "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." This example from a resume shows how this skill is used: "managed a team of 6 to ensure prompt communication for the complete erp deployment process. "
The three companies that hire the most analyst saless are:
- Masco57 analyst sales jobs
- United Natural Foods21 analyst sales jobs
- Goldman Sachs15 analyst sales jobs
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Analyst sales vs. Marketing & sales specialist
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
While similarities exist, there are also some differences between analyst sales and marketing & sales specialist. For instance, analyst sales responsibilities require skills such as "data analysis," "sales data," "strong analytical," and "sql." Whereas a marketing & sales specialist is skilled in "digital marketing," "brand awareness," "powerpoint," and "marketing campaigns." This is part of what separates the two careers.
Marketing & sales specialists tend to make the most money working in the telecommunication industry, where they earn an average salary of $52,906. In contrast, analyst sales make the biggest average salary, $80,458, in the finance industry.The education levels that marketing & sales specialists earn slightly differ from analyst sales. In particular, marketing & sales specialists are 3.2% less likely to graduate with a Master's Degree than an analyst sales. Additionally, they're 0.2% more likely to earn a Doctoral Degree.Analyst sales vs. Business development analyst
A business development analyst's role is to perform research and analysis on the different operations and procedures in a company to ensure efficiency and profit growth. They are also responsible for devising strategies and improvements for optimal performance, monitoring the sales and customer feedback, identifying opportunities from the marketing trends, and building positive relationships with customers. They must also perform clerical tasks such as producing progress reports and presentations, maintaining data, and monitoring schedules. Furthermore, as a business development analyst, it is essential to adhere to the company's policies and regulations, including its vision, mission, and goals.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that analyst sales responsibilities requires skills like "customer service," "sales data," "sql," and "pivot tables." But a business development analyst might use other skills in their typical duties, such as, "project management," "power bi," "tableau," and "dashboards."
Business development analysts may earn a lower salary than analyst sales, but business development analysts earn the most pay in the technology industry with an average salary of $71,825. On the other hand, analyst sales receive higher pay in the finance industry, where they earn an average salary of $80,458.Average education levels between the two professions vary. Business development analysts tend to reach higher levels of education than analyst sales. In fact, they're 7.4% more likely to graduate with a Master's Degree and 0.2% more likely to earn a Doctoral Degree.Analyst sales vs. Marketing research analyst
The primary role of a market research analyst is to collect and analyze data on competitors and consumers. Market research analysts have to study market conditions and investigate probable service or product sales. The analysts help companies have a better understanding of the products that people would want, their price, and their possible buyers. They should have the ability to cope up with pressure and fast-paced work. Among the other skills they should develop include accuracy, excellent written and spoken communication, and strong attention to detail.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from analyst sales resumes include skills like "customer service," "crm," "sales data," and "strong analytical," whereas a marketing research analyst is more likely to list skills in "research projects," "spss," "powerpoint," and "data entry. "
Marketing research analysts earn the best pay in the health care industry, where they command an average salary of $73,419. Analyst sales earn the highest pay from the finance industry, with an average salary of $80,458.Most marketing research analysts achieve a similar degree level compared to analyst sales. For example, they're 4.1% more likely to graduate with a Master's Degree, and 0.4% more likely to earn a Doctoral Degree.Analyst sales vs. Corporate finance analyst
Corporate finance analysts make significant business decisions based on the data they gather. Typically, corporate finance analysts work within an organization and support management decisions through actionable financial information. They monitor the taxes, expenses, financial statements, and other financial details of where the company sources its income. This position requires a formal qualification in accounting. It also necessitates the analyst to develop interpersonal skills, knowledge in information technology software, financial reporting skills, and experience in management.
Types of analyst sales
Updated January 8, 2025











