Where do you want to work?
Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|BP&A Analytics Lead Analyst||Citibank, N.A||Islandia, NY||Jun 22, 2015||$132,558|
|Agency Analytics Analyst||Oz Management, LP||New York, NY||Aug 10, 2015||$130,000|
|Agency Analytics Analyst||Oz Management, LP||New York, NY||Oct 08, 2015||$130,000|
|Analyst-Digital Analytics||State Farm Mutual Automobile Insurance Company||Bloomington, IL||Dec 13, 2016||$125,000|
|Analyst-Digital Analytics||State Farm Mutual Automobile Insurance Company||Bloomington, IL||Nov 21, 2016||$120,000|
|Analyst-Digital Analytics||State Farm Mutual Automobile Insurance Company||Bloomington, IL||Dec 16, 2016||$120,000|
|Client Analytics Analyst||Facebook, Inc.||Menlo Park, CA||Aug 08, 2016||$120,000|
|Lead Analyst-Analytics Delivery||Infosys Limited||Milpitas, CA||Feb 05, 2016||$119,517|
|Lead Analyst-Analytics Delivery||Infosys Limited||Sunnyvale, CA||Aug 13, 2016||$119,517|
|Lead Analyst-Analytics Delivery||Infosys Limited||Sunnyvale, CA||Aug 16, 2016||$119,517|
|Lead Analyst-Analytics Delivery||Infosys Limited||Sunnyvale, CA||Aug 15, 2016||$119,517|
|Lead Analyst-Analytics Delivery||Infosys Limited||New York, NY||Jul 03, 2016||$116,584|
|Lead Analyst-Analytics Delivery||Infosys Limited||New York, NY||Aug 15, 2016||$116,584|
|Analyst Senior, Analytics Online||Directv LLC||New York, NY||Sep 17, 2016||$113,437|
|Lead Analyst, Analytics||Western Union, LLC||Englewood, CO||Feb 16, 2016||$79,000|
|Analyst Performance & Data Analytics||American Airlines, Inc.||Irving, TX||Dec 12, 2016||$78,957 -
|Advanced Analytics Analyst II||Plymouth Rock Assurance Corporation||Boston, MA||Sep 04, 2015||$78,354 -
|Analytical Analyst||Argus Information and Advisory Services LLC||White Plains, NY||Oct 01, 2015||$77,000|
|Statiscial Analyst, Data Analytics||Wal-Mart Associates, Inc.||Bentonville, AR||Sep 13, 2016||$77,000|
|BI and Analytics Analyst||Slalom, LLC||Chicago, IL||Aug 03, 2016||$75,000 -
|Analyst, Predictive Analytics||Constant Contact, Inc.||Waltham, MA||Sep 04, 2015||$75,000|
|Analyst, Business Analytics||Sears Holdings Management Corporation||Hoffman Estates, IL||Aug 10, 2015||$66,934|
|Analyst, Business Analytics||Sears Holdings Management Corporation||Hoffman Estates, IL||Dec 21, 2015||$66,934|
|Analyst, Business Analytics||Sears Holdings Management Corporation||Hoffman Estates, IL||Aug 17, 2016||$66,934 -
|Analyst VOC Database Analytics||Petco Animal Supplies Stores, Inc.||San Antonio, TX||Apr 14, 2015||$66,830 -
|Analyst, Analytics & Insight||CDW LLC||Lincolnshire, IL||Jun 09, 2016||$66,624|
|Analytical Analyst||Argus Information & Advisory Services LLC||White Plains, NY||Sep 04, 2015||$66,000|
|Analyst-Analytics Delivery||Infosys Limited||Atlanta, GA||Aug 16, 2016||$65,800|
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