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Become An Analytical Manager

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Working As An Analytical Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $115,000

    Average Salary

What Does An Analytical Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become An Analytical Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Analytical Manager jobs

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Analytical Manager Demographics

Gender

Male

61.5%

Female

33.6%

Unknown

4.9%
Ethnicity

White

71.6%

Asian

17.6%

Hispanic or Latino

7.9%

Unknown

1.9%

Black or African American

1.0%
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Languages Spoken

Spanish

26.9%

French

13.5%

Japanese

9.6%

German

7.7%

Chinese

7.7%

Mandarin

5.8%

Russian

5.8%

Korean

5.8%

Cantonese

3.8%

Italian

3.8%

Bulgarian

1.9%

Hungarian

1.9%

Czech

1.9%

Polish

1.9%

Arabic

1.9%
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Analytical Manager Education

Schools

University of Phoenix

10.8%

Northwestern University

8.4%

University of Connecticut

6.6%

DePaul University

6.6%

University of Chicago

6.6%

Ohio State University

6.0%

New York University

5.4%

Pennsylvania State University

4.8%

University of Southern California

4.2%

Texas A&M University

4.2%

Carnegie Mellon University

4.2%

Wayne State University

3.6%

Vanderbilt University

3.6%

George Washington University

3.6%

University of Pennsylvania

3.6%

Temple University

3.6%

University of California - Los Angeles

3.6%

University of Utah

3.6%

University of Texas at Austin

3.6%

Cornell University

3.6%
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Majors

Business

25.2%

Finance

12.2%

Marketing

10.9%

Economics

6.3%

Management

5.8%

Chemistry

5.5%

Statistics

4.2%

Computer Science

4.1%

Mathematics

3.5%

Communication

2.5%

Accounting

2.5%

Management Science

2.3%

Information Systems

2.3%

Computer Information Systems

2.3%

Biology

2.0%

Management Information Systems

1.7%

Project Management

1.7%

Industrial Engineering

1.7%

Information Technology

1.7%

Psychology

1.3%
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Degrees

Masters

50.9%

Bachelors

32.7%

Other

6.8%

Doctorate

6.3%

Certificate

2.5%

Associate

0.6%

Diploma

0.2%
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Temporary

Real Analytical Manager Salaries

Job Title Company Location Start Date Salary
Research Analytics Manager-Senior Management Associate Bridgewater Associates, LP Westport, CT Jan 27, 2015 $225,000
Analytics Manager Facebook, Inc. Menlo Park, CA Jul 27, 2016 $193,163
Product Analytics Manager Facebook, Inc. Menlo Park, CA Jun 30, 2016 $191,037
Manager, Analytics Facebook, Inc. Menlo Park, CA Jul 13, 2015 $190,000
Analytic Manager Wells Fargo Bank, N.A. Irvine, CA Jul 28, 2016 $190,000
Senior Analytics Manager A.T. Kearney, Inc. Chicago, IL Jan 10, 2016 $177,500
Senior Analytics Manager A.T. Kearney, Inc. Atlanta, GA Jan 10, 2016 $177,500
Senior Analytics Manager A.T. Kearney, Inc. New York, NY Jan 10, 2016 $177,500
Manager, Risk Analytics Baron Capital, Inc. New York, NY Oct 02, 2016 $175,000 -
$195,000
Manager, Risk Analytics Baron Capital, Inc. New York, NY Sep 15, 2015 $175,000 -
$195,000
Business Analytics Manager, Sales Box, Inc. Redwood City, CA Apr 01, 2016 $175,000
Analytics Manager Pricewaterhousecoopers Atlanta, GA Jan 09, 2015 $170,000
Research Analytics Manager-Senior Management Associate Bridgewater Associates, LP Westport, CT Sep 01, 2015 $165,360 -
$300,000
Risk Analytics/Modeling Manager MUFG Union Bank, N.A. San Francisco, CA Jun 14, 2016 $165,120
Enterprise Analytics Manager Altamed Health Services Corporation Los Angeles, CA Jul 29, 2016 $125,861
Analytics Manager Deloitte Transactions & Business Analytics, LLP Chicago, IL Jun 28, 2016 $125,445 -
$146,000
Analytics Manager Deloitte Transactions & Business Analytics, LLP Houston, TX Dec 02, 2016 $125,445 -
$128,445
Analytics Manager Deloitte Transactions and Business Analytics LLP Philadelphia, PA Feb 23, 2015 $125,000
Customer Analytics MGR-Loyalty & Personalization CVS Pharmacy, Inc. Woonsocket, RI Jul 11, 2016 $125,000
Manager Merchandising Analytics Safeway Inc. Pleasanton, CA Nov 21, 2016 $125,000
Manager 1, Analytics 1075 First Global Associates LLC New York, NY Sep 28, 2015 $125,000
Business Analytics & Insights Manager-Shared CSS Delivery or Other Microsoft Corporation Redmond, WA Nov 01, 2016 $125,000 -
$145,000
Manager of Analytics Caliber Home Loans Irving, TX Nov 23, 2015 $110,406
Manager, Web Analytics The Honest Company Los Angeles, CA Apr 04, 2016 $110,250
Manager, Web Analytics The Honest Company Los Angeles, CA Oct 19, 2016 $110,250
Senior Analytics Manager Genentech USA, Inc. South San Francisco, CA May 10, 2015 $110,115 -
$213,400
Analytics Manager (Market Research) Genentech USA, Inc. South San Francisco, CA Nov 04, 2016 $110,115 -
$189,200
Analytics Manager (Market Research) Genentech USA, Inc. South San Francisco, CA Jun 20, 2016 $110,115 -
$189,200
Data Analytics Manager Advanced Assessment Systems, Inc. New York, NY Aug 31, 2016 $110,000
Analytics Manager Opera Solutions LLC Jersey City, NJ Jul 11, 2016 $110,000 -
$130,000

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Top Skills for An Analytical Manager

GoogleAnalyticsBusinessStrategyActionableInsightsWebAnalyticsFinancialAnalysisDashboardsBusinessIntelligenceSQLServerOnlineKeyPerformanceIndicatorsDataCollectionROISASDataAnalysisA/BKpisTableauOmnitureSitecatalystCRMProjectManagement

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Top Analytical Manager Skills

  1. Google Analytics
  2. Business Strategy
  3. Actionable Insights
You can check out examples of real life uses of top skills on resumes here:
  • Present Google Analytics reports and findings and recommend action plans.
  • Work closely with senior management and support business strategy by providing insightful and actionable analytics.
  • Deliver actionable insights and consultation based on complex analytic findings to clients and senior leadership.
  • Developed web analytics marketing measurement plans and recommendations for websites.
  • Performed marketing and promotional financial analysis and customer profiling.

Top Analytical Manager Employers

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