What does an analytical manager do?
An analytical manager is an individual who is responsible for providing data or statistical analysis to understand the business objectives of a company. Analytical managers must be technical experts to guide the company regarding Google Analytics, media traffic, and conversion tracking. They produce operational and hazard risk key performance indicators that will provide transparency of the business operations and track the progress of new business initiatives. Analytical managers must also develop financial models for innovative new services.
Analytical manager responsibilities
Here are examples of responsibilities from real analytical manager resumes:
- Manage and create a store specific macro space optimization model.
- Set, monitor and manage service level targets and KPI goals.
- Manage java script tag placement and log file procedures for website tracking purposes.
- Lead customer acquisition through affiliates, target display advertising, SEM, SEO and shopping engines.
- Develop and oversee Unica training classes for relevant content and manage the training of the staff.
- Manage and implement search marketing campaigns and A/B and multivariate product, price, and promotional tests.
- Monitor international daily volume by extracting patterns from very large database using SQL and SAS.
- Project manager collaborating with business intelligence team to develop and automate standardize reporting, dashboards and scorecards including interactive reporting.
- Develop and maintain high-level reports and dashboards for pharmaceutical company websites, providing accurate and insightful data analysis to maximize revenue.
- Create and maintain multiple reporting functions through COGNOS.
- Launch and maintain social media presence on Facebook and Google+.
- Conduct off page SEO campaign by leading video blog project and product description rewriting.
- Develop a dashboard report using WEBTRENDS, with KPIs for the executives, using excel.
- Design, build, and deploy SQL / xml-base reporting solution to enterprise-wide user community.
- Coach and mentore analysts and contribute in authoring SSRS reports and providing analysis in T-SQL.
Analytical manager skills and personality traits
We calculated that 9% of Analytical Managers are proficient in Tableau, Python, and Visualization. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Analytical Managers that have these skills listed on their resume here:
- Tableau, 9%
Deployed and implemented an internal analytic and reporting solution for Field Service using Tableau Analytic Server software.
- Python, 7%
Pulled twitter data using Python through Twitter API and did analysis using SAS text mining tools.
- Visualization, 6%
Advised on incorporating data visualization concepts which simplified quality data presentations.
- Data Analytics, 6%
Worked closely with internal customer / end-users to improve data analytics and reporting management.
- Power Bi, 6%
Used this database to build functional business intelligence tools in Power BI so the executives had instant access to business performance.
- Digital Marketing, 4%
Manage digital marketing vendor tags using Tag Management System for collecting, segmenting, and distributing digital visitor data.
"tableau," "python," and "visualization" are among the most common skills that analytical managers use at work. You can find even more analytical manager responsibilities below, including:
Creativity. The most essential soft skill for an analytical manager to carry out their responsibilities is creativity. This skill is important for the role because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, an analytical manager resume shows how their duties depend on creativity: "served as data visualization specialist; participated in social media ideation along with strategic and creative development. "
Interpersonal skills. Many analytical manager duties rely on interpersonal skills. "managers must deal with a range of people in different roles, both inside and outside the organization.," so an analytical manager will need this skill often in their role. This resume example is just one of many ways analytical manager responsibilities rely on interpersonal skills: "succeeded in bridging communication between technology teams and business leaders by leveraging expertise in sap hr module and excellent interpersonal skills. "
Organizational skills. analytical managers are also known for organizational skills, which are critical to their duties. You can see how this skill relates to analytical manager responsibilities, because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." An analytical manager resume example shows how organizational skills is used in the workplace: "captured and displayed key performance indicators in clear, effective dashboards that provide actionable insights helping to exceed organizational goals. "
Analytical skills. analytical manager responsibilities often require "analytical skills." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This resume example shows what analytical managers do with analytical skills on a typical day: "partnered with testing team to implement best practices and a/b testing plans for site design/functionality enhancements and analyzed impact of results. "
Communication skills. Another common skill required for analytical manager responsibilities is "communication skills." This skill comes up in the duties of analytical managers all the time, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." An excerpt from a real analytical manager resume shows how this skill is central to what an analytical manager does: "utilized excellent interpersonal and communication skills to develop and maintain strong professional relationships with customers, vendors and sales representatives. "
The three companies that hire the most analytical managers are:
- Deloitte657 analytical managers jobs
- CBRE Group364 analytical managers jobs
- Molina Healthcare266 analytical managers jobs
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Compare different analytical managers
Analytical manager vs. Partner
A business partner is responsible for providing strategies and recommendations on how the business will operate, increasing its revenues while sharing profits. Business partners must have extensive knowledge of how the current market industry works to identify the best decisions for the business. A business partner should also be engaged in suggesting new services and offers that the company might consider for its clients. Business partners must also keep the confidentiality of their partnering business administration at all times.
While similarities exist, there are also some differences between analytical managers and partner. For instance, analytical manager responsibilities require skills such as "tableau," "python," "visualization," and "data analytics." Whereas a partner is skilled in "patients," "healthcare," "patient care," and "catheter." This is part of what separates the two careers.
The education levels that partners earn slightly differ from analytical managers. In particular, partners are 14.7% less likely to graduate with a Master's Degree than an analytical manager. Additionally, they're 7.7% more likely to earn a Doctoral Degree.Analytical manager vs. Marketing director
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that analytical manager responsibilities requires skills like "tableau," "python," "visualization," and "data analytics." But a marketing director might use other skills in their typical duties, such as, "sales strategies," "email campaigns," "press releases," and "sales growth."
On average, marketing directors earn a lower salary than analytical managers. Some industries support higher salaries in each profession. Interestingly enough, marketing directors earn the most pay in the manufacturing industry with an average salary of $131,349. Whereas analytical managers have higher pay in the professional industry, with an average salary of $123,533.In general, marketing directors achieve lower levels of education than analytical managers. They're 13.2% less likely to obtain a Master's Degree while being 7.7% less likely to earn a Doctoral Degree.Analytical manager vs. Senior marketing analyst
A senior marketing analyst is an executive professional who directs and implements strategies for sales, advertising, and general market placement for a company. Senior marketing analysts are required to gather and analyze numerical data that covers areas such as demographics, consumer purchasing behavior, and consumer income. They use surveys and interpretive data to make assessments of current marketing initiatives within the company. Senior marketing analysts must also create detailed reports and present them to any brand managers within the company as well as marketing, advertising, and sales teams.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, an analytical manager is likely to be skilled in "python," "data analytics," "power bi," and "data visualization," while a typical senior marketing analyst is skilled in "sql," "strong analytical," "campaign performance," and "salesforce marketing cloud."
Senior marketing analysts earn the best pay in the finance industry, where they command an average salary of $87,074. Analytical managers earn the highest pay from the professional industry, with an average salary of $123,533.Most senior marketing analysts achieve a lower degree level compared to analytical managers. For example, they're 5.3% less likely to graduate with a Master's Degree, and 2.3% less likely to earn a Doctoral Degree.Analytical manager vs. Manager, strategy
A strategy manager is an individual who reviews a company's objectives for growth and works with executives to formulate actionable plans to achieve these objectives. To make comprehensive recommendations, strategy managers must conduct data analysis of the organization as well as the overall industry. They must provide assessments of market trends and identify business threats and opportunities. Strategy managers should also work with department heads to develop individual team goals and break them down into actionable steps for the employees to complete.
Types of analytical manager
Updated January 8, 2025
