Where do you want to work?
Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.Education
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.Licenses, Certifications, and Registrations
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.Important Qualities
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|Analytical Strategist||Copperwood Asset Management LP||Houston, TX||Jul 30, 2012||$165,000|
|Analytical Strategist, Equities Strategies Trading||Barclays Capital Inc.||New York, NY||May 20, 2016||$153,546|
|Analytic Strategist||Phoenix Partners Group LP||New York, NY||Nov 21, 2011||$150,000|
|Analytical Strategist-Revenue||Virtusa Corporation||Westborough, MA||Feb 02, 2016||$150,000|
|Data & Analytics Strategist||IBM Corporation||Atlanta, GA||Nov 22, 2016||$135,013|
|Business Analytics Strategist||Beepi, Inc.||Los Altos, CA||Oct 19, 2015||$135,000|
|Business Analytics Strategist||Beepi, Inc.||Los Altos, CA||Oct 14, 2015||$135,000|
|Analytical Strategist Pharmaceuticals II||ZS Associates, Inc.||Philadelphia, PA||May 16, 2011||$128,000|
|Analytical Strategist & Market Intelligence||Costa Integrated Marketing and Communications, Inc.||Coral Gables, FL||Mar 01, 2013||$125,000|
|Analytical Strategist Pharmaceuticals I||ZS Associates, Inc.||Princeton, NJ||May 10, 2011||$125,000|
|Analytical Strategist Pharmaceuticals||ZS Associates, Inc.||Princeton, NJ||Jul 01, 2014||$115,000 -
|Analytical Strategist||Tag Financial Services Inc.||Kennesaw, GA||Jun 16, 2015||$113,610|
|Analytical Strategist||Beezwax Data Tools, Inc.||Oakland, CA||Aug 15, 2015||$112,500 -
|Operations Research Analytical Strategist||Space Design Miami LLC||North Miami Beach, FL||Oct 27, 2014||$105,955|
|Analytical Strategist||Datavox Inc.||Houston, TX||Aug 12, 2015||$81,848|
|Analytical Strategist||M Management Inc.||Jersey City, NJ||Oct 26, 2016||$81,827|
|Business Analytics Strategist||Universal Processing LLC||New York, NY||Mar 15, 2016||$80,995|
|Analytical Strategist||Condro Corp.||Palm Beach, FL||Dec 31, 2016||$80,000|
|Analytical Strategist||Enaxis Consulting||Houston, TX||Jan 26, 2016||$80,000|
|Analytical Strategist||Edataka LLC||Lawrence, NJ||Apr 09, 2016||$79,306|
|SAS Analytical Strategist||Qualex Consulting Services, Inc.||Wilmington, DE||Oct 08, 2012||$69,659 -
|Marketing Analytical Strategist||Essence Corp||Miami, FL||Jan 20, 2011||$69,000|
|Analytical Strategist||Kenall Manufacturing||Kenosha, WI||Mar 30, 2016||$68,682|
|Analytical Strategist||Twilio||San Francisco, CA||May 20, 2015||$66,581|
|Analytical Strategist||Twilio||San Francisco, CA||Aug 21, 2015||$66,581|
|Analytical Strategist||Twilio||San Francisco, CA||Mar 05, 2015||$66,581|
|Analytical Strategist||Enaxis Consulting, L.P.||Houston, TX||Jan 03, 2011||$65,000|
|Analytical Strategist||Enaxis Consulting, LP||Houston, TX||Feb 15, 2011||$65,000|
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