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Become An Analytical Strategist

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Working As An Analytical Strategist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $206,249

    Average Salary

What Does An Analytical Strategist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become An Analytical Strategist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Analytical Strategist Demographics

Gender

Male

82.6%

Unknown

8.7%

Female

8.7%
Ethnicity

White

42.9%

Asian

27.9%

Hispanic or Latino

17.7%

Black or African American

9.8%

Unknown

1.7%
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Analytical Strategist Education

Schools

Kent State University

10.0%

Southern Methodist University

5.0%

University of Cincinnati

5.0%

Haverford College

5.0%

University of Northern Iowa

5.0%

Boston University

5.0%

Michigan State University

5.0%

Northwood University

5.0%

DePaul University

5.0%

University of Texas at Austin

5.0%

Full Sail University

5.0%

Claremont Graduate University

5.0%

Cheyney University of Pennsylvania

5.0%

Bard College

5.0%

University of Phoenix

5.0%

University of Arkansas, Fayetteville

5.0%

University of North Carolina at Chapel Hill

5.0%

New York University

5.0%

Virginia State University

5.0%
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Majors

Business

18.2%

Marketing

13.6%

Computer Science

9.1%

Computer Information Systems

9.1%

Management

4.5%

Finance

4.5%

Statistics

4.5%

Applied Mathematics

4.5%

Management Information Systems

4.5%

Management Science

4.5%

Sociology

4.5%

Agricultural Business

4.5%

English

4.5%

Chemistry

4.5%

Experimental Psychology

4.5%
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Degrees

Masters

45.5%

Bachelors

40.9%

Certificate

9.1%

Doctorate

4.5%
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Real Analytical Strategist Salaries

Job Title Company Location Start Date Salary
Analytical Strategist Copperwood Asset Management LP Houston, TX Jul 30, 2012 $165,000
Analytical Strategist, Equities Strategies Trading Barclays Capital Inc. New York, NY May 20, 2016 $153,546
Analytic Strategist Phoenix Partners Group LP New York, NY Nov 21, 2011 $150,000
Analytical Strategist-Revenue Virtusa Corporation Westborough, MA Feb 02, 2016 $150,000
Data & Analytics Strategist IBM Corporation Atlanta, GA Nov 22, 2016 $135,013
Business Analytics Strategist Beepi, Inc. Los Altos, CA Oct 19, 2015 $135,000
Business Analytics Strategist Beepi, Inc. Los Altos, CA Oct 14, 2015 $135,000
Analytical Strategist Pharmaceuticals II ZS Associates, Inc. Philadelphia, PA May 16, 2011 $128,000
Analytical Strategist Pharmaceuticals I ZS Associates, Inc. Princeton, NJ May 10, 2011 $125,000
Analytical Strategist & Market Intelligence Costa Integrated Marketing and Communications, Inc. Coral Gables, FL Mar 01, 2013 $125,000
Analytical Strategist Pharmaceuticals ZS Associates, Inc. Princeton, NJ Jul 01, 2014 $115,000 -
$125,000
Analytical Strategist Tag Financial Services Inc. Kennesaw, GA Jun 16, 2015 $113,610
Analytical Strategist Beezwax Data Tools, Inc. Oakland, CA Aug 15, 2015 $112,500 -
$190,000
Operations Research Analytical Strategist Space Design Miami LLC North Miami Beach, FL Oct 27, 2014 $105,955
Analytical Strategist (Real Estate) Om Investment Group LLC Gulf Shores, AL Jun 10, 2016 $82,000
Analytical Strategist Datavox Inc. Houston, TX Aug 12, 2015 $81,848
Analytical Strategist M Management Inc. Jersey City, NJ Oct 26, 2016 $81,827
Business Analytics Strategist Universal Processing LLC New York, NY Mar 15, 2016 $80,995
Analytical Strategist Enaxis Consulting Houston, TX Jan 26, 2016 $80,000
Analytical Strategist Condro Corp. Palm Beach, FL Dec 31, 2016 $80,000
SAS Analytical Strategist Qualex Consulting Services, Inc. Wilmington, DE Oct 08, 2012 $69,659 -
$95,000
Marketing Analytical Strategist Essence Corp Miami, FL Jan 20, 2011 $69,000
Analytical Strategist Kenall Manufacturing Kenosha, WI Mar 30, 2016 $68,682
Analytical Strategist Twilio San Francisco, CA May 20, 2015 $66,581
Analytical Strategist Twilio San Francisco, CA Aug 21, 2015 $66,581
Analytical Strategist Twilio San Francisco, CA Mar 05, 2015 $66,581
Analytical Strategist Enaxis Consulting, L.P. Houston, TX Jan 03, 2011 $65,000
Analytical Strategist Enaxis Consulting, LP Houston, TX Feb 15, 2011 $65,000

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Top 10 Best States for Analytical Strategists

  1. Delaware
  2. New Jersey
  3. New York
  4. Minnesota
  5. Rhode Island
  6. Texas
  7. Washington
  8. Connecticut
  9. Massachusetts
  10. District of Columbia
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