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Become An Analytical Strategist

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Working As An Analytical Strategist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $85,000

    Average Salary

What Does An Analytical Strategist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become An Analytical Strategist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Average Yearly Salary
$85,000
View Detailed Salary Report
$42,000
Min 10%
$85,000
Median 50%
$85,000
Median 50%
$85,000
Median 50%
$85,000
Median 50%
$85,000
Median 50%
$85,000
Median 50%
$85,000
Median 50%
$168,000
Max 90%
Best Paying Company
Google
Highest Paying City
Oakland, CA
Highest Paying State
North Dakota
Avg Experience Level
2.8 years
How much does an Analytical Strategist make at top companies?
The national average salary for an Analytical Strategist in the United States is $85,140 per year or $41 per hour. Those in the bottom 10 percent make under $42,000 a year, and the top 10 percent make over $169,000.

Real Analytical Strategist Salaries

Job Title Company Location Start Date Salary
Analytical Strategist Copperwood Asset Management LP Houston, TX Jul 30, 2012 $165,000
Analytical Strategist, Equities Strategies Trading Barclays Capital Inc. New York, NY May 20, 2016 $153,546
Analytic Strategist Phoenix Partners Group LP New York, NY Nov 21, 2011 $150,000
Analytical Strategist-Revenue Virtusa Corporation Westborough, MA Feb 02, 2016 $150,000
Data & Analytics Strategist IBM Corporation Atlanta, GA Nov 22, 2016 $135,013
Business Analytics Strategist Beepi, Inc. Los Altos, CA Oct 14, 2015 $135,000
Business Analytics Strategist Beepi, Inc. Los Altos, CA Oct 19, 2015 $135,000
Analytical Strategist Pharmaceuticals II ZS Associates, Inc. Philadelphia, PA May 16, 2011 $128,000
Analytical Strategist Pharmaceuticals I ZS Associates, Inc. Princeton, NJ May 10, 2011 $125,000
Analytical Strategist & Market Intelligence Costa Integrated Marketing and Communications, Inc. Coral Gables, FL Mar 01, 2013 $125,000
Analytical Strategist Pharmaceuticals ZS Associates, Inc. Princeton, NJ Jul 01, 2014 $115,000 -
$125,000
Analytical Strategist Tag Financial Services Inc. Kennesaw, GA Jun 16, 2015 $113,610
Analytical Strategist Beezwax Data Tools, Inc. Oakland, CA Aug 15, 2015 $112,500 -
$190,000
Operations Research Analytical Strategist Space Design Miami LLC North Miami Beach, FL Oct 27, 2014 $105,955
Analytical Strategist (Real Estate) Om Investment Group LLC Gulf Shores, AL Jun 10, 2016 $82,000
Analytical Strategist Datavox Inc. Houston, TX Aug 12, 2015 $81,848
Analytical Strategist M Management Inc. Jersey City, NJ Oct 26, 2016 $81,827
Business Analytics Strategist Universal Processing LLC New York, NY Mar 15, 2016 $80,995
Analytical Strategist Enaxis Consulting Houston, TX Jan 26, 2016 $80,000
Analytical Strategist Condro Corp. Palm Beach, FL Dec 31, 2016 $80,000
SAS Analytical Strategist Qualex Consulting Services, Inc. Wilmington, DE Oct 08, 2012 $69,659 -
$95,000
Marketing Analytical Strategist Essence Corp Miami, FL Jan 20, 2011 $69,000
Analytical Strategist Kenall Manufacturing Kenosha, WI Mar 30, 2016 $68,682
Analytical Strategist Twilio San Francisco, CA Mar 05, 2015 $66,581
Analytical Strategist Twilio San Francisco, CA May 20, 2015 $66,581
Analytical Strategist Twilio San Francisco, CA Aug 21, 2015 $66,581
Analytical Strategist Enaxis Consulting LP Houston, TX Oct 31, 2012 $65,000
Analytical Strategist Enaxis Consulting, L.P. Houston, TX Jan 03, 2011 $65,000

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Top Skills for An Analytical Strategist

  1. Business Insight
  2. Annual Basis
  3. KPI
You can check out examples of real life uses of top skills on resumes here:
  • Web Analytics Responsible for all web analytics reports requirements for the Wells Fargo Small Business Insights account (wellsfargobusinessinsights.com).
  • Achieved year over year growth in several major KPI's by up to 200% from organic traffic.
  • Used A/B testing, heat mapping tools and Google Analytics data to optimize websites for engagement and conversion.
  • Major Accomplishments: Optimizing creative marketing campaigns to generate a quarterly $5x return on investment (ROI).
  • Assemble and synthesize data needed to run models and analytics.

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Average Salary:

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Top 10 Best States for Analytical Strategists

  1. Delaware
  2. New Jersey
  3. New York
  4. Minnesota
  5. Rhode Island
  6. Texas
  7. Washington
  8. Connecticut
  9. Massachusetts
  10. District of Columbia
  • (18 jobs)
  • (95 jobs)
  • (312 jobs)
  • (100 jobs)
  • (11 jobs)
  • (207 jobs)
  • (81 jobs)
  • (54 jobs)
  • (142 jobs)
  • (69 jobs)

Analytical Strategist Demographics

Gender

Male

73.3%

Female

16.7%

Unknown

10.0%
Ethnicity

White

46.1%

Asian

22.6%

Hispanic or Latino

19.6%

Black or African American

9.5%

Unknown

2.2%
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Analytical Strategist Education

Schools

Kent State University

9.5%

University of Northern Iowa

4.8%

Cheyney University of Pennsylvania

4.8%

Stanford University

4.8%

Central Michigan University

4.8%

Full Sail University

4.8%

Northwest Missouri State University

4.8%

University of North Carolina at Chapel Hill

4.8%

University of Texas at Austin

4.8%

Haverford College

4.8%

Northwood University

4.8%

Illinois State University

4.8%

University of Arkansas, Fayetteville

4.8%

University of Oregon

4.8%

University of Phoenix

4.8%

Minnesota School of Business-Elk River

4.8%

Hilbert College

4.8%

University of Pittsburgh -

4.8%

Claremont Graduate University

4.8%

Bard College

4.8%
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Majors

Business

15.2%

Marketing

9.1%

Management

9.1%

Computer Information Systems

6.1%

Finance

6.1%

Computer Science

6.1%

Mathematics

6.1%

Experimental Psychology

6.1%

Specialized Sales And Merchandising

3.0%

Statistics

3.0%

Applied Mathematics

3.0%

Management Information Systems

3.0%

Computer Systems Security

3.0%

Journalism

3.0%

Management Science

3.0%

Agricultural Business

3.0%

English

3.0%

Chemistry

3.0%

Sociology

3.0%

History

3.0%
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Degrees

Masters

45.5%

Bachelors

45.5%

Certificate

6.1%

Doctorate

3.0%
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