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Become An Analytical Strategist

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Working As An Analytical Strategist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $67,346

    Average Salary

Example Of What An Analytical Strategist does

  • Developed strategies for list creation spanning three distinct business units; Social/Mobile, Commerce and Analytics Platform.
  • Helped customers track and improve performance of their AdWords account through Google Analytics.
  • Produced annual market basket analyses for major brands of products for promoting cross-selling through pop-up windows & thank-you letters.
  • Worked with developers to implement Google Analytics on mobile and web applications.
  • Provide actionable marketing analysis, building relationships through consultative insights to Enterprise and SMB businesses.
  • Utilize platforms to develop presentations for potential clients, analyzing missed opportunities in digital media strategy.
  • Led effort to resolve reporting error in Google Analytics.
  • Support ongoing reporting, KPI needs and ad hoc requests.
  • Generated annual profile analyses for Auction (ebay) Customers to identify differentiating demographic, firmographic and behavioral characteristics.
  • Key Accomplishments: Managed $4M+ per month in client budgets, ensuring Return on Ad Spend goals.
  • Performed analytic modeling, campaign execution, data analysis/reporting and list/query creation from the Marketing Database using QMF/SQL.

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How To Become An Analytical Strategist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Analytical Strategist jobs

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Real Analytical Strategist Salaries

Job Title Company Location Start Date Salary
Analytical Strategist Copperwood Asset Management LP Houston, TX Jul 30, 2012 $165,000
Analytical Strategist, Equities Strategies Trading Barclays Capital Inc. New York, NY May 20, 2016 $153,546
Analytic Strategist Phoenix Partners Group LP New York, NY Nov 21, 2011 $150,000
Analytical Strategist-Revenue Virtusa Corporation Westborough, MA Feb 02, 2016 $150,000
Data & Analytics Strategist IBM Corporation Atlanta, GA Nov 22, 2016 $135,013
Business Analytics Strategist Beepi, Inc. Los Altos, CA Oct 19, 2015 $135,000
Business Analytics Strategist Beepi, Inc. Los Altos, CA Oct 14, 2015 $135,000
Analytical Strategist Pharmaceuticals II ZS Associates, Inc. Philadelphia, PA May 16, 2011 $128,000
Analytical Strategist & Market Intelligence Costa Integrated Marketing and Communications, Inc. Coral Gables, FL Mar 01, 2013 $125,000
Analytical Strategist Pharmaceuticals I ZS Associates, Inc. Princeton, NJ May 10, 2011 $125,000
Analytical Strategist Pharmaceuticals ZS Associates, Inc. Princeton, NJ Jul 01, 2014 $115,000 -
$125,000
Analytical Strategist Tag Financial Services Inc. Kennesaw, GA Jun 16, 2015 $113,610
Analytical Strategist Beezwax Data Tools, Inc. Oakland, CA Aug 15, 2015 $112,500 -
$190,000
Operations Research Analytical Strategist Space Design Miami LLC North Miami Beach, FL Oct 27, 2014 $105,955
Analytical Strategist Datavox Inc. Houston, TX Aug 12, 2015 $81,848
Analytical Strategist M Management Inc. Jersey City, NJ Oct 26, 2016 $81,827
Business Analytics Strategist Universal Processing LLC New York, NY Mar 15, 2016 $80,995
Analytical Strategist Condro Corp. Palm Beach, FL Dec 31, 2016 $80,000
Analytical Strategist Enaxis Consulting Houston, TX Jan 26, 2016 $80,000
Analytical Strategist Edataka LLC Lawrence, NJ Apr 09, 2016 $79,306
SAS Analytical Strategist Qualex Consulting Services, Inc. Wilmington, DE Oct 08, 2012 $69,659 -
$95,000
Marketing Analytical Strategist Essence Corp Miami, FL Jan 20, 2011 $69,000
Analytical Strategist Kenall Manufacturing Kenosha, WI Mar 30, 2016 $68,682
Analytical Strategist Twilio San Francisco, CA May 20, 2015 $66,581
Analytical Strategist Twilio San Francisco, CA Aug 21, 2015 $66,581
Analytical Strategist Twilio San Francisco, CA Mar 05, 2015 $66,581
Analytical Strategist Enaxis Consulting, L.P. Houston, TX Jan 03, 2011 $65,000
Analytical Strategist Enaxis Consulting, LP Houston, TX Feb 15, 2011 $65,000

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Top Skills for An Analytical Strategist

GoogleAnalyticsConsultativeInsightsAnnualBasisKPISEMAdSpendSQLSupportMeetingPotentialClientsSalesObjectivePop-UpWindowsClickthroughTrafficAnalysesWebApplicationsBehavioralCharacteristicsThank-YouLettersResponseAnalysesMarketIntelligenceAdwordsAnnualProfileAnalysesMajorBrands

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Top Analytical Strategist Skills

  1. Google Analytics
  2. Consultative Insights
  3. Annual Basis
You can check out examples of real life uses of top skills on resumes here:
  • Used A/B testing, heat mapping tools and Google Analytics data to optimize websites for engagement and conversion.
  • Provide actionable marketing analysis, building relationships through consultative insights to Enterprise and SMB businesses.
  • Support ongoing reporting, KPI needs and ad hoc requests.
  • Key Accomplishments: Managed $4M+ per month in client budgets, ensuring Return on Ad Spend goals.
  • Performed analytic modeling, campaign execution, data analysis/reporting and list/query creation from the Marketing Database using QMF/SQL.

Top Analytical Strategist Employers