What does an analytical strategist do?
Analytical strategist responsibilities
Here are examples of responsibilities from real analytical strategist resumes:
- Project manager collaborating with business intelligence team to develop and automate standardize reporting, dashboards and scorecards including interactive reporting.
- Define KPIs base on business goals, and collaborate with cross-functional teams to determine optimization opportunities and ROI.
- Explore massive structured/unstructure data in Teradata and Hadoop for pattern recognition and feature generation to improve ATO detection model performance.
- Research and identify macro and micro economic conditions that may impact company performance.
Analytical strategist skills and personality traits
We calculated that 22% of Analytical Strategists are proficient in Data Analysis, Digital Marketing, and SAS. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.
We break down the percentage of Analytical Strategists that have these skills listed on their resume here:
- Data Analysis, 22%
Assist with research, presentation options and development, data analysis, and implementation of communication strategies by university leadership.
- Digital Marketing, 16%
Recommended a differentiated digital marketing positioning that has allowed VLT increase its visitors/contacts and sales through internet search engines.
- SAS, 15%
Acted as liaison between technology and business regarding implementation of business requirements for updating an existing SAS application.
- Business Intelligence, 12%
Integrated EBS based security roles/responsibilities with Oracle Business Intelligence (OBI) security structures to ensure seamless authorization/authentication between applications
- Client Facing, 9%
Created customized RFP proposals within tight turnarounds, inclusive of all client facing follow-ups, and post-campaign wrap-up reports and insights.
- Marketing Campaigns, 5%
Managed multiple projects simultaneously from idea to execution, managed program budgets for marketing campaigns.
Most analytical strategists use their skills in "data analysis," "digital marketing," and "sas" to do their jobs. You can find more detail on essential analytical strategist responsibilities here:
Detail oriented. To carry out their duties, the most important skill for an analytical strategist to have is detail oriented. Their role and responsibilities require that "market research analysts must pay attention to minutiae to evaluate data." Analytical strategists often use detail oriented in their day-to-day job, as shown by this real resume: "led detailed performance analysis for digital marketing channels including seo, paid search, email, banner and social media. "
Analytical skills. Another soft skill that's essential for fulfilling analytical strategist duties is analytical skills. The role rewards competence in this skill because "market research analysts must evaluate large amounts of data and information related to market conditions." According to an analytical strategist resume, here's how analytical strategists can utilize analytical skills in their job responsibilities: "used a/b testing, heat mapping tools and google analytics data to optimize websites for engagement and conversion. "
Communication skills. analytical strategists are also known for communication skills, which are critical to their duties. You can see how this skill relates to analytical strategist responsibilities, because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." An analytical strategist resume example shows how communication skills is used in the workplace: "manage clients' websites and online communication using salsa labs and convio cms software. "
The three companies that hire the most analytical strategists are:
- Meta58 analytical strategists jobs
- Oracle44 analytical strategists jobs
- Publicis Sapient5 analytical strategists jobs
Compare different analytical strategists
Analytical strategist vs. Marketing coordinator
A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.
While similarities exist, there are also some differences between analytical strategists and marketing coordinator. For instance, analytical strategist responsibilities require skills such as "data analysis," "sas," "business intelligence," and "client facing." Whereas a marketing coordinator is skilled in "customer service," "powerpoint," "email campaigns," and "press releases." This is part of what separates the two careers.
Marketing coordinators earn the highest salaries when working in the technology industry, with an average yearly salary of $53,831. On the other hand, analytical strategists are paid more in the professional industry with an average salary of $82,868.On average, marketing coordinators reach lower levels of education than analytical strategists. Marketing coordinators are 10.3% less likely to earn a Master's Degree and 0.2% more likely to graduate with a Doctoral Degree.Analytical strategist vs. Research internship
A research intern is responsible for assisting the research team with conducting an investigation, compiling information, and analyzing results for an organized research study. Research interns' duties also include understanding the work processes and operation procedures, sharing strategies and recommendations on research methods, reaching out to appropriate research correspondents, managing clients' inquiries and concerns, keeping important client records for reference, studying current market trends, and maintaining the eagerness to learn. A research intern must have strong attention to detail and excellent communication skills to perform on daily research tasks.
Each career also uses different skills, according to real analytical strategist resumes. While analytical strategist responsibilities can utilize skills like "digital marketing," "business intelligence," "client facing," and "marketing campaigns," research interns use skills like "python," "c++," "research intern," and "java."
Research interns may earn a lower salary than analytical strategists, but research interns earn the most pay in the technology industry with an average salary of $52,879. On the other hand, analytical strategists receive higher pay in the professional industry, where they earn an average salary of $82,868.research interns earn similar levels of education than analytical strategists in general. They're 2.5% less likely to graduate with a Master's Degree and 0.2% more likely to earn a Doctoral Degree.Analytical strategist vs. Marketing specialist internship
A marketing specialist internship involves a trainee who wants to gain working experience in marketing by helping companies develop marketing programs and strategies. Marketing specialist interns collaborate with marketing professionals in researching target markets and analyze trends to identify new marketing opportunities. They assist in developing marketing materials to ensure that brand guidelines are being achieved. Marketing specialist interns are also required to help professionals in writing, proof-reading, and editing technical and creative content across different mediums.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from analytical strategist resumes include skills like "data analysis," "digital marketing," "sas," and "business intelligence," whereas a marketing specialist internship is more likely to list skills in "customer service," "powerpoint," "community resources," and "intake assessments. "
Marketing specialist interns earn the highest salary when working in the manufacturing industry, where they receive an average salary of $39,914. Comparatively, analytical strategists have the highest earning potential in the professional industry, with an average salary of $82,868.When it comes to education, marketing specialist interns tend to earn lower degree levels compared to analytical strategists. In fact, they're 8.5% less likely to earn a Master's Degree, and 0.6% less likely to graduate with a Doctoral Degree.Analytical strategist vs. Freelance marketing consultant
Types of analytical strategist
Updated January 8, 2025
