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Become An Analytics Consultant

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Working As An Analytics Consultant

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $89,772

    Average Salary

What Does An Analytics Consultant Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become An Analytics Consultant

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Analytics Consultant Jobs

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Analytics Consultant Demographics

Gender

Male

60.8%

Female

32.4%

Unknown

6.8%
Ethnicity

White

47.7%

Asian

26.4%

Hispanic or Latino

11.2%

Black or African American

9.4%

Unknown

5.4%
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Languages Spoken

Spanish

25.8%

Mandarin

16.5%

French

10.3%

Chinese

9.3%

Portuguese

5.2%

Hindi

4.1%

Cantonese

4.1%

Polish

4.1%

German

3.1%

Gujarati

2.1%

Malay

2.1%

Italian

2.1%

Japanese

2.1%

Hebrew

2.1%

Arabic

2.1%

Telugu

1.0%

Vietnamese

1.0%

Dutch

1.0%

Danish

1.0%

Indonesian

1.0%
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Analytics Consultant Education

Schools

Columbia University

9.4%

University of Phoenix

7.8%

Villanova University

6.1%

Northwestern University

6.1%

Arizona State University

5.6%

University of Minnesota - Twin Cities

5.6%

Cornell University

5.6%

Duke University

5.6%

Boston University

5.0%

University of Texas at Austin

4.4%

DePaul University

4.4%

University of Southern California

3.9%

George Mason University

3.9%

Southern Methodist University

3.9%

University of Michigan - Ann Arbor

3.9%

University of Georgia

3.9%

Georgia Institute of Technology -

3.9%

University of Illinois at Chicago

3.9%

Oklahoma State University

3.9%

Texas A&M University

3.3%
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Majors

Business

20.3%

Finance

11.4%

Statistics

8.4%

Marketing

7.1%

Economics

7.0%

Chemistry

5.6%

Computer Science

5.2%

Management

5.0%

Management Science

4.7%

Mathematics

4.7%

Computer Information Systems

2.4%

Information Systems

2.2%

Engineering

2.2%

Accounting

2.2%

Political Science

2.1%

Information Technology

2.1%

Management Information Systems

1.9%

Project Management

1.9%

Electrical Engineering

1.8%

Operations Research

1.8%
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Degrees

Masters

49.9%

Bachelors

32.8%

Doctorate

7.2%

Other

5.6%

Certificate

2.6%

Associate

1.5%

Diploma

0.3%
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Job type you want
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Part Time
Internship
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Real Analytics Consultant Salaries

Job Title Company Location Start Date Salary
Advanced Analytics Consultant (Quantitative Analytics MGR) Wells Fargo Bank, N.A. Charlotte, NC Feb 01, 2016 $260,000
Quantitative Analytics Consultant (Mathematician) Wells Fargo Bank, N.A. Charlotte, NC Jun 14, 2016 $194,000
Quantitative Analytics Consultant 3 (Mathematician) Wells Fargo Bank, N.A. Charlotte, NC Jan 27, 2015 $190,000
Quantitative Analytics Consultant Wells Fargo Bank, N.A. Charlotte, NC Sep 11, 2015 $190,000
Analytic Consultant Lead 84.51 LLC Cincinnati, OH Jan 12, 2015 $180,000 -
$250,000
Quantitative Analytics Consultant Wells Fargo Bank, N.A. San Francisco, CA Oct 12, 2016 $167,600
Quantitative Analytics Consultant 1 Wells Fargo Bank, N.A. San Francisco, CA Aug 15, 2016 $166,100
Principal Coldlight Analytics Consultant Coldlight Solutions, LLC Wayne, PA Sep 14, 2015 $145,000
Quantitative Analytics Consultant (Statistician) Wells Fargo Bank, N.A. McLean, VA May 23, 2016 $137,500
Retail and Customer Analytics Consultant Slalom, LLC Lyndhurst, NJ Jun 17, 2016 $134,000 -
$170,000
Retail and Customer Analytics Consultant Slalom, LLC New York, NY Jun 17, 2016 $134,000 -
$170,000
Quantitative Analytics Consultant 1 Wells Fargo Bank, N.A. Wilmington, DE Feb 09, 2016 $133,000
Retail and Customer Analytics Consultant Slalom, LLC New York, NY Nov 20, 2015 $132,558 -
$150,000
Consultant, Analytics Discover Products Inc. Riverwoods, IL Feb 11, 2015 $90,376 -
$114,240
Consultant Risk Analytics The Northern Trust Company Chicago, IL Oct 08, 2016 $90,000 -
$100,000
Senior Analytics Consultant Exlservice.Com, LLC Jersey City, NJ Nov 21, 2016 $90,000 -
$115,000
Power Analytics Consultant Alevo, Inc. Concord, NC Sep 16, 2016 $90,000
Business Intelligence and Analytics Consultant Hewitt Associates, LLC Lincolnshire, IL Sep 05, 2015 $90,000
Analytics Consultant Rapidminer, Inc. Cambridge, MA Apr 03, 2015 $90,000
Consultant, Insights & Analytics NEO@Ogilvy LLC New York, NY Jan 07, 2016 $90,000
Analytics Consultant 159 Solutions, Inc. Burlingame, CA Jan 15, 2015 $90,000
Senior Data Analytics Consultant United Healthcare Services, Inc. Sugar Land, TX Jan 04, 2016 $79,456 -
$83,000
Analytics Consultant Bridgei2I Analytics Solutions Inc. Fremont, CA Sep 20, 2015 $79,144
Analytics Consultant I Hewitt Associates LLC Lincolnshire, IL Sep 21, 2015 $79,000
Analytics Consultant Information Resources, Inc. Edison, NJ Mar 25, 2016 $78,728 -
$171,667
Analytics Consultant II Iteris, Inc. Berkeley, CA Mar 06, 2016 $78,541
Consultant, Advanced Analytics Cardinal Health, Inc. Dublin, OH Jan 09, 2016 $78,478 -
$121,250
Consultant, Analytics Discover Products Inc. Riverwoods, IL Jan 06, 2015 $77,917 -
$101,000
Consultant, Advanced Analytics Cardinal Health, Inc. Dublin, OH Jan 09, 2016 $77,917 -
$120,650

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Top Skills for An Analytics Consultant

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  1. Dashboards
  2. SQL
  3. Financial Statements
You can check out examples of real life uses of top skills on resumes here:
  • Managed Security privileges for each subject area & dashboards according to user requirements.
  • Develop reports using SQL and Business Intelligence Development Studio.
  • Prepared statistical evidence for regulatory court proceedings and financial statements.
  • Managed web analytics continuous improvement process for company's digital channel.
  • Develop SAS processes for business users to extracts summarized data and distribute business summary reports through automated email.

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Top Analytics Consultant Employers

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