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This question is about marketing consultant jobs.
Are marketing consultants in demand?
Yes, marketing consultants are in demand. In fact, marketing consultant jobs are anticipated to grow 10% over the next ten years, according to The Bureau of Labor Statistics. A major reason for this is that skilled marketing consultants have become essential for modern business success.
The job outlook for marketing consultants varies significantly by geographical location. Metropolitan areas with a higher concentration of businesses and denser populations are more likely to have job openings for marketing consultants.
The top five states with the highest employment level for marketing consultants are:
California
Illinois
New York
Massachusetts
Texas
Demand for marketing consultants also depends on the type of market consulting. For example, the continued rise of electronic media will decrease the demand for print advertisements.
Consistent with this, companies using digital marketing are more likely to need consultants than companies prioritizing print marketing.
However, the demand for advertising and promotions managers is expected to be concentrated in industries that rely on these workers to create digital media campaigns that target customers through websites, social media, or live chats.
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