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This question is about what a brand manager does.
A brand manager is in charge of the perceived image of a company's products or services, while a market manager is someone tasked with researching the target consumers for a product or service.
A brand manager's duties revolve around ensuring a company's brand is in line with consumers' interests. They do this through many different means, such as setting brand awareness strategies, evaluating the brand image from consumer data, and developing sales and marketing strategies.
They also oversee and advise on the most beneficial advertisement placements and monitor the progress of a company's sales.
A market manager is tasked with the role of reaching prospective consumers, and the public in general, to present a product or service and to increase sales. Some of their suits include developing marketing strategies to reach consumers from all demographics, working with the sales department to make sure goals are reached, researching and reporting on the demand for products or services, and ensuring that consumers understand the value of a product or service.
Here are the key differences between a brand manager and a market manager:
A brand manager is in charge of a company's perceived image, as it relates to the company's products and/or services
A market manager is in charge of reaching a target consumer-base for a product or service
A brand manager's role is more strategic in nature
A market manager's role is more tactical in nature
Brand managers often have higher salaries than brand managers
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