This question is about digital marketing industry statistics.

How big is the digital marketing industry?

By Zippia Team - Jun. 29, 2022

The digital marketing industry is huge, with global ad spending reaching $780.59 billion in 2021. The global Digital Advertising and Marketing market is worth roughly $350 billion, and the United States makes up $155.3 billion of that.

For context, that's a massive 38.6% of the global industry, a percentage that highlights just how important marketing is for U.S. companies. While China, Japan, and Canada also have decently sized marketing industries, they're currently overshadowed by the U.S.

Overall, 82% of marketers around the globe now use digital marketing due to the industry's massive size and widespread internet use.

How big is the digital marketing industry?

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