How big is the gamification industry?

The gamification industry is a multi-billion dollar operation. Currently, the global gamification market is valued at $11.94 billion, increasing $7.03 billion since 2016. For comparison, as of 2019, the North American gamification market, led by the United States, was valued at $2.72 billion.

Over the next several years, the gamification industry is expected to explode. Experts expect the international market value to rise by nearly $20 billion, with North America leading.