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This question is about ecommerce statistics.
How competitive is the ecommerce industry?
The ecommerce industry is very competitive. It's estimated that there are between 12 million and 24 million ecommerce websites in the world, with more being added every day.
Amazon, eBay, and Walmart are giants of the ecommerce industry, as they have the highest average number of monthly visitors of any website. Because of this, they do pull the majority of ecommerce web traffic, which means there is less traffic to go around for smaller ecommerce sites.
Small businesses' ecommerce sites usually receive an average of 414 monthly visitors.
If this didn't make the competition for customers stiff enough, 80% of online shoppers visit more than one ecommerce site so they can compare prices before making a purchase, and 57% abandon their carts on one site to make a purchase on another.
The result of all this is that there are a significant number of ecommerce websites, all vying for a relatively small number of customers who aren't just going directly to the bigger sites for their shopping needs.
The competition is intensified by the fact that being able to woo a customer often results in more than one sale, as 90% of American online shoppers are more likely to visit an online retailer again if they had a positive first experience, making shoppers even more valuable to small businesses.
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