This question is about car rental industry statistics.

How concentrated is the car rental industry?

By Zippia Team - Jun. 29, 2022

The car rental industry is moderately concentrated. It is much more concentrated in the U.S., where three companies dominate almost 94% of the market, than in Europe, which has those same three companies plus two more.

The three dominant U.S. rental car companies are Enterprise Holdings, which owns the Enterprise, National, and Alamo brands; the Hertz Group, which owns the Hertz, Thrifty, Dollar, and Firefly brands; and the Avis-Budget Group, which owns the Avis and Budget brands.

Europe also has Europcar, which owns the Goldcar and InterRent brands, and Sixt.

How concentrated is the car rental industry?

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