This question is about customer retention statistics.

How do you calculate a churn rate?

By Zippia Team - Jun. 29, 2022

You calculate a churn rate by dividing the number of customers you had at the end of a period of time by the number you had at the beginning of that period and then multiplying that number by 100. This will give you a percentage that represents your company's churn rate for that period.

To illustrate this, say that you're trying to calculate your company's churn rate for April. At midnight on April 1, you had 2,500 customers subscribed to your service, and at 11:59 p.m. on April 30, you had 2,225 subscribers.

So, to get your churn rate, you'd divide 2,225 by 2,500, which would give you 0.89. Multiply that by 100, and you get 89, so your churn rate for April is 89%.

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