This question is about cart abandonment rate statistics.

How do you calculate cart abandonment rate?

By Zippia Team - Jun. 29, 2022

To calculate cart abandonment rate, divide the number of carts abandoned during a given time period by the total number of carts created during that same time period.

For example, if during three months your online retail site had 568 carts created, but 254 of those were abandoned, you'd divide 254 by 568. This gives you 0.447, which can be expressed as 44.7%. So, your cart abandonment rate for those three months is 44.7%.

Once you know how to calculate this statistic, it becomes easier to track it to see if your efforts to reduce cart abandonment have worked. You can also research your industry's average cart abandonment rate to make sure you aren't falling significantly behind your competitors.

How do you calculate cart abandonment rate?

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