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This question is about recommendation letter for a promotion.
You write a strong letter of recommendation by being positive and giving examples of the person's success that align with the job description. Recommendation letters should be nothing but positive and should even be described as "glowing."
Hiring managers aren't looking to these letters for the full picture of what this person can do, they're looking at whether or not other people say they should get the promotion or job.
To make the greatest impact though, the positive things you write should align with the job description. This shows hiring mangers that you believe the person would be a great fit for this particular job, which carries even more weight than general compliments do.

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