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This question is about Roblox.
How does Roblox make money?
Roblox makes money via its licensing agreements, the issuing of its cryptocurrency (ROBUX), advertising in its application, and the royalties it receives. Roblox is an extremely popular video game platform that allows users to play other users' games, as well as create their own Roblox video games.
The Roblox library has over 50 million game titles users can play. This brings hordes of users to the platform and then Roblox can capitalize on terms of profit through advertisements on the platform or the sale of its cryptocurrency to users.
Roblox also has licensing agreements with other businesses. Meaning they can use the Roblox brand to create merchandise, usually in the forms of toys, clothes, and other accessories that can then be sold to the public. Roblox then takes a cut of the profits of its branded products.
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