How does WhatsApp make money?

Question

Zippia Team · Accepted Answer

WhatsApp makes money via its features of WhatsApp for Business and WhatsApp Pay.

Here is a closer look at both of those features:

WhatsApp for Business
WhatsApp for Business is free for consumers to use, but businesses can sign up for the service with the aim of using it for sales and support. This feature is used by several major businesses, including Uber, Netflix, and Wish. When a company uses this feature, WhatsApp charges the organization based on the number of messages it sends.
The WhatsApp for Business feature has several different tiers and prices for businesses to use, depending on how many messages they send. Here is a breakdown of the charges:
- First 250,000 messages cost $0.0085 per message
- Next 750,000 messages cost $0.0083 per message
- Next 2 million messages cost $0.0080 per message
- Next 3 million messages cost $0.0073 per message
- Next 4 million messages cost $0.0065 per message
- Above 10 million messages cost $0.0058 per message
The more messages a company chooses to send using this feature, the cheaper the price rate, related to per messages sent, is.
WhatsApp Pay
This feature is very similar to PayPal. Users of WhatsApp Pay can send money to family, friends, and businesses free of charge. However, the receiver of the funds is charged 3.99% of the amount of money sent per transaction.
Similar to many other payment apps, like Venmo or Cash app, WhatsApp Pay connects to a linked bank account where funds can be transferred from or deposited. Currently, this feature is only available for users in the countries of Brazil and India.

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