This question is about webinar statistics.

How is webinar performance measured?

By Zippia Team - Feb. 14, 2022

There are several ways to effectively measure webinar performance. Common metrics include asking questions and giving out surveys. However, there are even more effective methods of measurement. These include:

Lead generation. What percentage of your audience turned into qualified leads?
Customer Engagement. Did your audience ask questions during the Qamp;A?
Audience Retention. Did your audience stay until the end of the webinar?

All of these factors will give you a better understanding of how successful your webinar was, especially when you commit to measuring all three of them.

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