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This question is about black friday statistics.
155 million Americans shopped on Black Friday in 2021. This is quite notable because the adult population of the United States stands at around 258 million people. This means that about 60% of the adult population took part in Black Friday.
With such large numbers, it is no wonder that Black Friday is one of the most important days of the year for retailers. It should come as no surprise either that Black Friday is the busiest day, by volume of sales and foot traffic, for brick and mortar retail stores.

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