This question is about supplements industry statistics.

How much do Americans spend on supplements?

By Zippia Team - Jun. 29, 2022

The average American spends $96.50 per trip on vitamins and supplements. Of course, the amount spent on supplements also varies considerably by age. Older Americans unequivocally spend more on supplements than younger Americans.

Those from the Greatest Generation (the oldest living generation) spend the most on supplements, at $129.58 per purchase. Then, continuing in the order of age: Baby Boomers spend an average of $111.59, followed by Gen X ($82.06) and Millennials ($62.73).

How much do Americans spend on supplements?

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