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This question is about content creator salaries.
How much do banner ads pay?
Banner ads pay various amounts of money, and the amount you can earn from them depends on several different factors, including:
The size of the ad
The advertiser's total budget to be used
The industry the ad is for or in
The target audience for the ad
The platform on which the ad is shown
In general terms, banner ads are priced on a Cost Per Thousand Impressions (CPM) method. This is a method that sees advertisers pay a specific amount of money for every 1,000 times their ad is viewed by a consumer. Averages for the CPM for banner ads tend to fall in the wide range of $2 to $50, with many averaging in the $10 range.
It is important to mention that banner ads can pay various amounts of money, depending on the factors detailed above.
Some might pay significantly more or considerably less. It is also important to note that certain banner ad networks have revenue sharing models that see publishers earn a percentage of the ad profit, instead of earning revenue from a fixed fee per impression.
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