How much do brand deals pay

The amount of followers or subscribers is one of the most important variables in determining how much a brand deal will pay. Brands tend to strike smaller deals with those content creators that have smaller audiences, and larger deals with content creators with bigger audiences. Meaning they are usually willing to spend more if you can reach more people.

• The level of engagement the content creator has

Some content creators might have large subscriber bases or followers but don't churn out content as consistently as others. This can be a factor when a brand is determining how much to pay them for a deal. Brands want a high level of engagement between content creators and their audiences. It also helps if the content creator exists on many social media platforms.

• The specific niche that the content creator is in

The niche of the content creator is also a crucial element in this determination. Gaming, for example, is a huge niche where many content creators can gain thousands and sometimes millions of subscribers and followers. A niche can also come down to what specific brand the content creato's deal is with, and whether their niche aligns well with the brand's voice and products.

• Specific terms laid out in the brand deal

Every brand deal is different to a degree. The specific terms of each deal vary depending on some of the factors we have just covered. Brands might also only have a limited budget in terms of what they are willing to spend on a partnership or temporary partnership with a content creator.

• The track record of the content creator

Certain content creators can negotiate higher prices for their brand deals because they have a proven track record of delivering exceptional content and high-quality results for those brands they have partnered with.