This question is about content creator salaries.

How much do influencers make?

By Zippia Team - Jul. 31, 2023

Influencers make varying amounts of money and this is determined by several different factors. While influencer rates vary, a good rule of thumb in the world of influencing is that you can expect to get paid $10 for every thousand viewers or subscribers they have after a certain threshold.

Nano influencers are influencers with anywhere from 100 to 10,000 followers. They tend to make anywhere from $10 to $100 per post. Micro-influencers have followers within the range of 6,000 to 10,000, and they average about $88 per post. While influencers with 50,000 to 80,000 followers normally charge $200 per post.

Influencers that have followers in the 100,000 range are considered the middle-income earners of the influencer realm and can usually charge up to $500 per post.

Influencers that have a follower count of 1 million or above are considered to be mega influencers. These influencers typically make a wage of $15,000 per month and sometimes higher.

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