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This question is about black friday statistics.
Shoppers spend on average $430 during Black Friday. This is important to note because it shows that once shoppers are enticed by the discounts, they try to maximize what they can buy.
In the end, they end up spending more money, which is exactly the retailer's plan. Shoppers spend so much on Black Friday that some retailers even see a bigger profit than they would have if they sold their goods at normal prices.

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