How much does Amazon spend on advertising?

Amazon spends tens of billions of dollars on advertising. For example, in 2020 the retail and e-commerce giant spent $19.4 billion on advertising, marketing, and promotions. It is important to note that this figure includes all marketing and promotional materials, not just advertising alone. Some examples of where these Amazon ad dollars were used include:

• Television commercials
• Digital ads and campaigns
• Radio ads
• Print media
• Social media
• Other online platforms

This spending can vary yearly depending on Amazon's ad and marketing strategy each given fiscal year. Amazon has made a strong marketing push in recent years with many commercials on television, as well as extensive social media and digital campaigns, so it is not surprising that the company spends billions every year on advertising.

Amazon is one of the most recognizable Ecommerce and logistical delivery brands in the entire world. In fact, Amazon is known to put many smaller businesses out of business due to its cheap prices, low transportation or delivery fees, and exceptional brand awareness.