How much does Coca-Cola spend on advertising?

Question

Justin Parker · Accepted Answer

Coca-Cola spends billions of dollars on advertising. The world's number soft drink brand spends an average of $4 billion every year on advertising, marketing, and promotions. In 2020, the soft drink company spent the least amount of money on advertising that it had in quite some time, and this total still was estimated to be around $2.8 billion.

Coca-Cola is one of the most famous soda drinks in the entire world. And it is arguably the most famous soft drink there is. With establishments selling their products across the globe, it is not hard to understand why the company spends billions of dollars every year on advertising and marketing.

Coca-Cola's advertising costs are divided into two separate fields. The first is funding for advertising cooperatives, and the second is production costs for all radio and TV spot advertising. The company also spends a great deal of ad dollars on digital marketing campaigns across social media platforms and other internet-based sources.