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This question is about Grammarly.
Grammarly spends between 20% to 30% of their overall budget on advertising. In 2021, for example, Grammarly spent over 100 million dollars on advertising. Grammarly heavily relies on digital advertising channels, which include online display ads, social media advertising, search engine marketing, and content marketing.
Online ads are used by Grammarly across the internet to showcase their product. Social media advertising is a significant part of their strategy, leveraging platforms such as Facebook, Instagram, Twitter, and YouTube to engage with users and promote their services. They often target ads toward students, professionals, and others seeking to improve their writing skills.
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