How much does it cost to rent a billboard?

The cost of a renting billboard depends on several different factors, including if the billboard is a traditional billboard or digital billboard, the cost to design and produce the advertisement, and the location in which the billboard exists. Here is a closer look at these different factors:

• Traditional Billboard vs. Digital Billboard

  A traditional billboard can cost as little as $250 per month to rent, Especially in more rural areas. However, a traditional billboard can cost as much as $14,000 per month to rent if it is a mid-sized or large city.

  Renting digital billboards is always going to be more expensive. Even in rural areas, a digital billboard can cost as much as $1,200 per month or more to rent. And in cities, a digital billboard can be rented for prices starting at $15,000 per month and exceed that number greatly.

• The cost to design and produce a billboard

  When renting a billboard you also have to factor in the cost of actually creating and producing the content that is going to be featured on the billboard. If you have an in-house design professional then you can save on costs in this area, but for those that don't, it's definitely a factor to keep in mind. Traditional ads for billboards average around $1,000 to produce.

  Digital billboards are also more expensive to design for normally because they require the hiring of many different creative professionals, as well as technical professionals. You might need to enlist the services of a graphic designer, as well as a digital editor, and other technicians. Digital ads for billboards cost in the $3,000 to $5,000 range to produce.

  Mobile billboards are yet another iteration and these run anywhere between $800 and $3,600 to produce. This depends on the size of the ad and if it is traditional or digital.

• The location in which the billboard exists

  Location is a key factor in determining the cost of renting a billboard. Rural areas demand an average rental price of $250 per month for traditional billboards. However, a traditional billboard can cost as much as $14,000 per month to rent if it is a mid-sized or large city.

  In rural areas, a digital billboard can cost as much as $1,200 per month or more to rent. And in cities, a digital billboard can be rented for prices starting at $15,000 per month and exceed that number greatly.